Letras Café y su marca Mi Salsa Secreta ahora cuenta con una imagen de marca competitiva para el mercado local y se le ha creado la base para poder comercializar sus productos a nivel de cadenas de supermercados y otros puntos de venta. Como resultado de nuestra asesoría, su imagen de marca es más atractiva y profesional evocando que el producto es confiable, natural, saludable y elaborado con los mejores ingredientes para satisfacer el paladar del consumidor de salsas y aderezos de El Salvador.

Para poder competir en el mercado actual, en el cual todas las marcas pelean por atraer la atención del consumidor, no basta solo con tener un buen producto, sino que tener un empaque e imagen que reflejen lo que son, por tal motivo Pepper Design creó una imagen de marca atractiva (logotipo y línea gráfica) y un empaque diferente y profesional que ayude a completar la venta. El objetivo principal del proyecto era incursionar en nuevos mercados con el diseño de imagen para la salsa criolla.

En la creación de la imagen gráfica de Mi Salsa Secreta, fue  importante la consistencia, es decir, buscar que todos los materiales diseñados posean elementos en común en cuanto al uso de la marca. Estos  elementos clave son colores, tipografía, diagramación, uso del logotipo, etc. Esto contribuye a que el cliente identifique rápido la marca y que la marca tenga su propia identidad gráfica.

Diseño logotipo: Se hizo un refrescamiento total del logotipo, cambiándolo a un diseño más fresco, limpio y moderno.  Se utilizó el color verde para darle un toque de tradición y naturaleza a la salsa. Se usaron líneas estilizadas y la imagen de un sartén, también se  le dio más volumen al logotipo.

Pepper Design obsequió como un valor agregado a esta consultoría el diseño de Uniformes para Impulsadoras de Mi Salsa Secreta ya que esta es la herramienta más adecuada para dar a conocer el producto en punto de venta.( Salas de venta Wal-Mart).

Dichos uniformes se han diseñado siguiendo el patrón de colores utilizados en la línea gráfica y logotipo. Son uniformes cómodos y frescos para que las personas que los utilicen se sientan bien en ellos y puedan representar dignamente a la marca en el establecimiento comercial donde se esté impulsando el producto.

The brand Tylenol called Pepper Design because we believe in designs of international quality standards, so we took this project where it was needed, to build up creative spaces in several pharmacies of the country.

The main objective of this project was to highlight the brand’s image from the entrance of the pharmacies to the location of the products. Pepper Design created a concept for "Tylenol Relief Area," in which the idea was to link the environmental design with the contact that the costumers will experience. Three different areas were developed under the same concept. These were classified as category A, B and C according to measurements of each space in every pharmacy.

In all three areas we make stand out the brand using its corporate colors: red and white. When designing the walls, we placed portholes lighting in the ceiling to create an elegance sense and a better visibility to each product: Tylenol pills for kids and Tylenol PM.

Holders were elaborated with name and packaging for each product. Floor stickers, were used from the entrance of the pharmacy towards the place of the exhibition, we designed texts and red arrows that indicated the location of the products. The design was clean, fresh and modern, we thought in every detail from the floor to the ceiling with the idea of unifying all designs with the brand and emphasizing the different categories. All these creations were placed at Farmacias Uno.

For its success at a national level, this project, was selected to be exposed as a successful story of El Salvador in a Brazilian exhibition of world brands.

SPACE DESIGN

Category A

Category B

Category C

Pictures

Farmacia Uno: Luceiro

Farmacia Uno: Miralvalle

Farmacia Uno: El Paseo.

The brand McKay's Gelateria began at Sonsonate and dedicates to produce and sell Italian Style ice cream. It is a company that decided to do something new and wanted to stand out of making a simple ice cream, instead they created their own gelato. They develop from the raw material such as their own milk to the final gelato using only natural ingredients and fruits that make them different.

This company produces more than 60 flavours of gelato and due to popular demand; they have a strong vision of becoming a franchise. McKay's Gelateria decided it was time to open their first showroom of gelato at the mall Las Cascadas and start working in the new international image design. Therefore, they called Pepper Design for this project, because we believe in the success of national enterprises. We offered them our best quality in services and our best ideas to complete this project.

They trusted Pepper Design in this project to refresh their image; so we started by refreshing the logo and then redesigning the environment of the place of purchase. We designed a striking logo, keeping the essence of the old brand and highlighting the bright colours of the logo. We used a stylized typography to give an appropriate image of a franchise brand. The lines of the new logo are modern, fresh and have a better texture.

LOGO REFRESH

MENU DESIGN

We designed the menu with the same graphic line. We emphasized the forms and colors used in the new logo, introducing a clear image of products in the store. The typography is clear and legible to maintain a direct and a clean message. The menu offers gelatos, desserts, paninnis, and smoothies. All products are made with excellent quality ingredients and have great taste.

GRAPHIC DESIGN

INTERIOR DESIGN

It is a Salvadorian company, which was founded in 1989. This business dedicates to the production and selling of all kinds of seafood. They started selling fresh and frozen seafood in a small local and have been recognized by its good taste and texture in its products. They started with small a store, selling and producing seafood.

After 20 years they now have a main production line and a big storage that keeps different kind of seafood. They have five stores offering the best service and food quality. Since it was a visionary company they have managed to export its cocktails and ceviches to Guatemala and the United States. They have also, participated in 3 international fairs and the sea food show.

Super Marino seeked Pepper Design to refresh the whole image of the brand. Due to the great development of the industry they needed to update the brand. Since Pepper Design supports all local companies wishing for its expansion and cross borders, we agreed to refresh the image and we designed a unique environment for the stores where consumers can live an experience.

We started with the design of the store in La Escalon and then the concept was spread to other stores. The design of the environment emphasis the concept of sailor and to stimulated all the senses.

INTERNAL VIEW

To stimulate the sense of sight we used bright colors and strong contrasts. We also replicated palm trees that gave a touch of warmth and summer to the atmosphere. Likewise, the designs of the uniform were key to project the marine’s concept and the environment of the shops. The sense of hearing was stimulated defining the ideal rhythm of music such as tropical, calypso, samba, acoustic guitar or bossanova that could be playing in the stores. These music genders are relaxing and pleasant for the ears of the visitants.

UNIFORMS

SIGNALING

The sense of touch was stimulated with their own products in the shops since they are excellent sensory products. Furthermore, tasting the new products that are offered in stores stimulates the sense of taste. Finally, the smell of the sea and the aroma of freshness in the environment becomes a pleasant smell that captivates the sense of smell.

REAL PICTURES- CHANGING THE FRONT VIEW