Branding for a footwear and accessories startup

26 January, 2021

Mulieri was born as a startup with the desire to create shoes; not only with a good design, but also with the possibility of adapting them to each client. That is why the idea of making customized shoes came up. It has different types of shoes, including espadrilles, oxfords, sandals in a variety of tones and textures. Mulieri currently not only manufactures shoes, but also sells accessories such as bags, hats, scarves, etc. The brand has worldwide distribution through its online platforms and has gradually gained international status and recognition, to the extent of being invited to exclusive European fashion shows, including the spring edition of London Fashion Week 2019 organized by the British Fashion Council.

The Pepper Challenge
The mission was to create a modern brand from scratch that could innovate the market,
designing personalized shoes, selling them and even exporting them. The vision for the future was to take the brand to other countries and to be able to compete with big and recognized international brands.

The Pepper Solution
The Pepper team did a creative session to bring the brand to life and played with the word "woman" and that it also seemed Italian, the name Mulieri came up. A logo was designed for which an elegant and minimalist typography was used. An isotype with a double "M" was also designed to position the brand, placing it on its products and creating a distinctive seal.

In our client's words:
"Thanks to the concept of the brand created by Pepper Design & Branding, we have a more professional brand with good positioning, because our clients recognize us by our image. The most important thing is that we have gone from being a small business to an internationally recognized brand".

- Beatriz Molina
Owner of Mulieri

Brand: Mulieri

Client: Mulieri

Services:
● Naming
● Logo
● Advertising graphic line
● Stationary

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