Pepper’s Challenge
It was to convey in a new brand, the concept of a different lifestyle that would be attractive to the target audience that included the name, slogan and all the brand image.
Pepper’s Solution
A market analysis was developed by the pepper team to create the name and slogan "Un lugar incomparable”, which means “An incomparable place". The team also designed a logo that denotes green tones to simulate the treetops and made allusions to the green areas and open spaces that predominate in the residential project. Also,a modern typography was used to complement the logo.
In our client's words:
"Thanks to Pepper Design & Branding, we were able to position our name and slogan in the minds of our consumers, and everything that was developed for the brand became a
differentiator for us.”
- Vilma Torres
Brand Leader Santa Rosa
Client: Bolivar
Brand: Santa Rosa
Services:
- Naming
- Slogan
- Institutional graphic line
- Advertising graphic line
- Sales brochure
COOP 1 Is a savings and loans Financial association that operates in the country side of El Salvador and has their headquarters in the department of Santa Ana. It´s main characteristic is to be the most proffitable Financial Associaton in the country.
Sello de Oro is a company with more than 50 years in the market that has wide recognition at the national level.
Mi Carretilla is an online shopping site with reach throughout Central America. It was born with the idea of selling all kinds of items online at regional level.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
