Nutriz is an industrial company that makes food products, specifically sauces, dressings, essences and vinegars. It is aimed at the mass market due to its economic prices, which is why it is also acclaimed in institutional markets such as restaurants, hotels and stores that need to be supplied with large quantities of products.
It was to convey in a new brand, the concept of a different lifestyle that would be attractive to the target audience that included the name, slogan and all the brand image.
A market analysis was developed by the pepper team to create the name and slogan "Un lugar incomparable”, which means “An incomparable place". The team also designed a logo that denotes green tones to simulate the treetops and made allusions to the green areas and open spaces that predominate in the residential project. Also,a modern typography was used to complement the logo.
In our client's words:
"Thanks to Pepper Design & Branding, we were able to position our name and slogan in the minds of our consumers, and everything that was developed for the brand became a
differentiator for us.”
- Vilma Torres
Brand Leader Santa Rosa
Brand: Santa Rosa
- Institutional graphic line
- Advertising graphic line
- Sales brochure