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Alpina

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Alpina
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The evolution of Cold Tea through Branding
 
Alpine Water (Alpina Sabores), as a nationally recognized company launched this year its new product of Alpine Cold Tea, a new healthy and fresh drink.

Pepper Design & Branding experts, from an analysis gave life to a new concept that would mark the difference between Alpine Tea and the rest of cold tea in the market. The advertising campaign was created under the concept of "Enjoy without worrying-Tea".
 
The idea was to express through a phrase everything that the new Alpine Cold Tea offers when drinking it. Zero sugar and zero calories represents a carefree way to enjoy the taste of a tea that has evolved and refreshes in a healthy way.
 
It was sought to convey through a graphic line with fresh colors and pieces of real fruits its two flavors: lemon and peach and at the same time create a feeling of zero worries, more light and a product with a great flavor perfect to share.
 
The client's phrase:
 
“When we launched the tea we made our projections, the product was for 3 months and we finished in 3 weeks and we still continue to grow in the first 10 days of the month from the public launch we sold as 2,000 units and in the second month we doubled the sale"
Griselda Torres Alpine Water Marketing Manager
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