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Capri

Scanzo principal
Client
Capri
Services
Branding to create a leading brand in the field of beds
 
Capri has been recognized for more than 60 years as one of the leading national brands in the field of beds and furniture, this prestige allowed it to enter the regional and international market as the United States and England.

The bed and furniture industry Capri in 2017 was looking to produce a new line of beds with which its market could expand and attract new customers through a premium bed brand so that Capri became a competitive brand against to international products.
 
The client's phrase:
 
“Pepper Design was a key component in the creation of the Scanzo line of beds, capturing the needs of our target very well and translating them into what is now a leading brand”
 
Ing. Arturo Zablah, The General Manager of Capri Industries.
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