Coex Café is the best known brand of the COEX group, who are dedicated to the production and export of 100% Salvadoran roasted and ground coffee. It is consumed on a massive level, and is known to be a coffee of tradition.
The challenge for Pepper Design & Branding was to redesign the packaging of Coex Café, a new packaging design that was more current to attract new market niches, mainly to young people. The new design should be modern, however, it was important to always maintain the characteristic aspects of the brand. All this to get Coex to return to the top of mind of the Salvadoran market.
“With the new image and the digital campaign created by Pepper Design & Branding, we successfully relaunched the brand and resume the first places in Top of Mind of the coffee sector”
Flor Huezo, Marketing Manager