Safaria is a new brand for animal lovers. The challenge for Pepper Design & Branding was to give it life under an unusual concept that would make it a spectacular store.
From a brand analysis, we create a modern and exotic concept, a world of Safari-style animals, thus emerging “SAFARIA” with a fresh and wild design, accompanied by a unique typography with a freehand drawing style, where The S is an elephant and the graphic line highlights the face of the animals in their natural habitat making a similarity between wild animals and our pets.
"Pepper Design & Branding helped us conceptualize and carry out our business idea in an image that is totally out of the ordinary, different from the competition and in a short time we have managed to position ourselves very well"
Michelle Avendaño, head of Safaria brand