Librerías Josué was born in 1977 It’s a book store company focused in the religious literatura sale, the principal purpose is to be a pleca where people can find resourses for learn and grow in their christians values.
The Pepper Challenge
The mission was to create a modern brand from scratch that could innovate the market, designing personalized shoes, selling them and even exporting them. The vision for the future was to take the brand to other countries and to be able to compete with big and recognized international brands.
The Pepper Solution
The Pepper team did a creative session to bring the brand to life and played with the word "woman" and that it also seemed Italian, the name Mulieri came up. A logo was designed for which an elegant and minimalist typography was used. An isotype with a double "M" was also designed to position the brand, placing it on its products and creating a distinctive seal.
"Thanks to the concept of the brand created by Pepper Design & Branding, we have a more professional brand with good positioning, because our clients recognize us by our image. The most important thing is that we have gone from being a small business to an internationally recognized brand".
Owner of Mulieri
Advertising graphic line