SUMERSA is a traditional company dedicated to the construction material sale like iron, wood and beams, specialized in hardware store and miscellaneous products.
The Pepper Challenge
The mission was to create a brand that would reinforce the exclusivity and privacy we had in mind when building the hotel in order to launch it and attract tourists despite being in a less visible location.
The Pepper Solution
The Pepper team created a customized branding strategy in which a premium personality was assigned, followed by a unique concept.. In addition, a logo was designed to represent the essence of the place, the vegetation, the waves and the caves, all in one. Using fresh and soothing colors, a stylish typography was used to show at first glance the exclusivity of the place. As a result, a brand has been built that is currently very well positioned in the minds of foreign visitors to El Salvador who come just to visit the resort, even booking for a full week.
In our client's words:
“Thanks to the brand concept created by Pepper Design & Branding, we have had very exclusive international and national clients, who knew about us due to the positioning and presence of the brand in social networks."
General Manager of Paraíso Escondido
Client: Paraíso Escondido
Brand: Paraíso Escondido
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