Carvajal is a multinational company that has several branches of business, where the production of plastic disposables stands out. Several of these brands are leaders in the market such as Dipsa, Termoform and Picnic; being Dipsa the most sold in El Salvador, followed by Termoform and Picnic. These have been the first "to go" in the market after its renovation.
The Pepper Challenge
The mission was to convey the whole concept of a different lifestyle in a branding that would be attractive to the target audience, from the name and slogan to the brand image.
The Pepper Solution
The Pepper team made an analysis to create the name and slogan "Un lugar incomparable”, which means “An incomparable place", and also designed a logo with green tones to simulate the treetops and making allusion to the green areas and open spaces that predominate in the place. Also, modern typography was used to complement the imagotype.