Branding for a family restaurant
Pepper design
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El Barrilito

El Barrilito is a restaurant that opened in 1986 in the Eastern zone of El Salvador. From the beginning, it has been known to offer clients a happy environment perfect for having a good time with friends and family as well as a wide and unique gastronomic offer, with different dishes that have the characteristic flavors of the area. 

 

Branding

We created a logo with a friendly and festive font that makes you feel cheerful and welcome. 


logos

FONT

 
font family
 

The chosen font is friendly and playful. Its worn out texture gives it an informal personality and its curved borders add a relaxing feeling mainly associated to the beach and its waves. 

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CORPORATE DESIGN

The graphic lines uses wavy lines and curved shapes.  The use of these type of lines makes you feel cozy and warm. In addition, it associates the food to its origins, the sea. 

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MENU AND TENT CARD

In these designs we describe each dish and present the information in a clear and orderly manner.  We include good quality and mouth watering images of the most popular dishes of the restaurant. 

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menú

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billboards

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ADVERTISING DESIGN

In exterior advertising, both the dishes and the experience of the target in the restaurant are the main elements, as well as the value proposition:  “Unique oriental flavor”.  We used backgrounds based on the brand color palette to capture the attention of the target and follow the family warmth concept.

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footer

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billboards

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