Marketing has evolved from being just a tool focused on selling products and has become in recent years a way to connect with consumers and create long-term relationships. Today, consumers establish how they want brands to connect with them. But how do we connect with this consumer who is increasingly being bombarded with information and has a harder time capturing their attention? This is only possible using digital marketing tools. Which basically is to take advantage of marketing strategies that connect the brand with the consumer in their day to day in the digital world.
Our marketing strategy should definitely start by making a plan for a semester or a yearly basis.
In the world we live in today, we find more and more competitors, that is why investing in great branding for your website is not an option for your company, it is a must, a necessity; if you want your brand to be recognized.
Did you know that your brand is nowadays the main focus of everything? Brands today are becoming the most important fixed asset for your company, I'll explain why.
This article is based on our experience with the different projects we have had throughout the 13 years experience of Pepper Design & Branding. Before I start, I want to emphasize that branding is a very wide concept of which rebranding is also a part, as it is often confused. With this in mind, we share with you the 5 Branding No's you should avoid for your brand.
Before starting I would like to define “rebranding”. It can be a simple brand refresh or also a marketing strategy in which a new brand personality is created, from redefining a name, logo, concept or the combination of any of the previous elements, in order to develop a new concept of an already existing brand.
Many people start their business empirically, whether they join 2 or 3 friends or relatives who handle a specific subject, create a process, product or service, specialize in it and when they are about to formalize the project, they evaluate an image that goes with it or can represent their business.
A few months ago we celebrated our twelfth anniversary of foundation, so we want you to know a little more about the journey we have had spicing up brands.
Today we live with uncertainty, anguish, fear, but in the end, there is something we all have and that is, hope. Hope, that surely something better will come. Hope that if I am an entrepreneur that grows in the midst of a crisis; and I am selling, I will do well! Hope for work, hope for economic growth, hope that everything will end, etc.
The best ideas always emerge in times of crisis, whether economic, global or even personal crises due to job loss, etc. However, not all projects are successful, according to Entrepreneur magazine, approximately 75% of startups that are created each year do not reach 2 years of life, of the remaining 25% only a small percentage manage to reach the fifth year.
Over time there have been many changes in making brands more attractive to their consumers. Previously, brands did not care about the customers or sympathize with them, their objective was only to sell. Then they realized that in order to sell more they had to be a little friendlier and made some adjustments to be more attractive and reach new targets.
I want to share 5 important questions that we must ask ourselves when developing a brand; but first, we must understand the concept of "branding". Branding is a process that involves analyzing, understanding, creating, differentiating, standardizing and executing to generate a solid brand, strengthening it over time.