Pepper Design & Branding
Pepper design

Blog

Brand Positioning. A reserved spot in your consumer’s mind

Whatsapp image 2021 07 12 at 9.07.16 am
By Lic. Lorena Valdez. Advertising and Media Director - Pepper Design & Branding. Comunicaciones, publicidad y diseño gráfico con especialización en branding

Our modern World is completely saturated by products and services, each one bombarding the consumer with different messages. To stand out among competitors is a great achievement, and to hit the consumer at the bullseye is a great challenge. To accomplish this, we have to aim with great precision and target to hit in the perfect spot with our messages. That aim is given by the brand positioning strategy.

The importance of good design in a product's success

Whatsapp image 2021 07 12 at 09.06.59
By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

New products that satisfy emerging needs come out on the market in an everyday basis. The Covid-19 Pandemic has brought many cultural changes which have made consumers become more careful in their choices and made them discover needs they didn't have before. The industries are watching closely, offering new ways to satisfy them.

The importance of digital marketing for your brand

Whatsapp image 2021 07 12 at 09.06.32
By Mg. Carmen Elena Salaverria, Marketing Strategy Director - Pepper Design & Branding. Master Business Administration - Pontifica Universidad Católica de Chile.

Marketing has evolved from being just a tool focused on selling products and has become in recent years a way to connect with consumers and create long-term relationships. Today, consumers establish how they want brands to connect with them. But how do we connect with this consumer who is increasingly being bombarded with information and has a harder time capturing their attention? This is only possible using digital marketing tools. Which basically is to take advantage of marketing strategies that connect the brand with the consumer in their day to day in the digital world.

Guide to a successful marketing campaign

Paty ticas blog
By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

Our marketing strategy should definitely start by making a plan for a semester or a yearly basis.

Branding for websites

Alejandro portada blog
By MCI Lic. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

In the world we live in today, we find more and more competitors, that is why investing in great branding for your website is not an option for your company, it is a must, a necessity; if you want your brand to be recognized.

Branding Trends 2021

Paty ticas blog
By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

Did you know that your brand is nowadays the main focus of everything? Brands today are becoming the most important fixed asset for your company, I'll explain why. 

The 5 No's of Branding

Alejandro portada blog
By MCI Lic. Alejandro Villalta. Chief Branding Officer and Co-Founder of Pepper Design & Branding.

This article is based on our experience with the different projects we have had throughout the 13 years experience of Pepper Design & Branding. Before I start, I want to emphasize that branding is a very wide concept of which rebranding is also a part, as it is often confused. With this in mind, we share with you the 5 Branding No's you should avoid for your brand.

When do you need Rebranding?

Foto blog alejandro villalta %281%29 %283%29
By Mg. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

Before starting I would like to define “rebranding”. It can be a simple brand refresh or also a marketing strategy in which a new brand personality is created, from redefining a name, logo, concept or the combination of any of the previous elements, in order to develop a new concept of an already existing brand.

Branding as a business strengthening tool

Foto blog alejandro villalta %281%29 %283%29
By Mg. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

Many people start their business empirically, whether they join 2 or 3 friends or relatives who handle a specific subject, create a process, product or service, specialize in it and when they are about to formalize the project, they evaluate an image that goes with it or can represent their business.

12 years spicing up brands

Foto blog alejandro villalta %281%29 %283%29
By MCI Lic. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

A few months ago we celebrated our twelfth anniversary of foundation, so we want you to know a little more about the journey we have had spicing up brands.

The importance of Digital Branding for the new reality

Foto blog patricia ticas %282%29 %281%29
By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

Today we live with uncertainty, anguish, fear, but in the end, there is something we all have and that is, hope. Hope, that surely something better will come. Hope that if I am an entrepreneur that grows in the midst of a crisis; and I am selling, I will do well! Hope for work, hope for economic growth, hope that everything will end, etc.

5 tips for starting a business based on experience

Foto blog alejandro villalta %281%29 %283%29
By MCI Lic. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

The best ideas always emerge in times of crisis, whether economic, global or even personal crises due to job loss, etc. However, not all projects are successful, according to Entrepreneur magazine, approximately 75% of startups that are created each year do not reach 2 years of life, of the remaining 25% only a small percentage manage to reach the fifth year.

Let's talk!