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5 Q's of Branding

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By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

I want to share 5 important questions that we must ask ourselves when developing a brand; but first, we must understand the concept of "branding". Branding is a process that involves analyzing, understanding, creating, differentiating, standardizing and executing to generate a solid brand, strengthening it over time.

It's time to reinvent your business

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By MCI Lic. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

The COVID-19 crisis has transformed the reality in which we lived, taking everyone by surprise and changing the way of selling, because the quarantine was not expected to last for so long. It is important to emphasize that the longer the isolation lasts, the greater the economic impact and above all, the change on the behavior of consumers towards brands. Many businesses have been affected by the decrease in their sales, the stop on their operations and even others have been forced to close permanently. Therefore, the importance of knowing how to reinvent your business; and that is precisely what we share with you in this article.

Branding for good business ideas created in times of crisis

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By MCI Lic. Alejandro Villalta. Chief Branding Officer and Co-Founder of Pepper Design & Branding.

In times of crisis, the human being takes out the best of themselves. This is because of the phrase: “Necessity is the mother of invention”. In our country (El Salvador)  we can see that there have been some difficult times, such as the time of the Civil War, which ended in January 1992.

Tips for a product to sell itself

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By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

Today, companies must innovate with their products because the market is evolving every day as needed. Today, many people look for convenience, because time is short and what they really need are quality products that are functional and practical. There are others seeking the same product with renewed your items such as flavors, sizes that are dietary, gluten-free, etc. All this is what the market wants, and here is where we start.

3 indispensable marketing trends for 2020

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We are already in 2020 and as every year, we must investigate and be aware of the marketing trends that are in force and will be used more frequently to be as prepared as possible for any adversity.

5 Packaging Trends 2020

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Currently when we talk about marketing a product, the packaging has a primary role and not only must be functional, but it must also be visually appealing to the consumer and generate a desire for purchase. In addition to being sustainable and even patentable.

3 Branding Tips for Empowered Women's Stores

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By Lic. Patricia E. Ticas Chief of Branding Operations – Co Founder of Pepper Design & Branding.

Throughout the 12 years that I have been an entrepreneur as Co-Founder of Pepper Design & Branding, I have come to understand that the governmental and financial entities with which I have had the pleasure of working always give a greater percentage of support when a Company is led by a woman.

What is branding?

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By MCI Lic. Alejandro Villalta. Chief Branding Officer and Co-Founder of Pepper Design & Branding.

The concept of Branding is difficult to describe because it is something that is not yet fully defined in a concrete way like any other concept in a dictionary. It is somewhat complicated because there are different versions, including bad conceptions.

Interior Design and Branding: The pair that guarantees commercial success

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By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

Some years ago, when I was studying my career as an Environmental Designer, I was struck by why business owners, called retail stores, were not interested in having a nice place with a strategic space ...

Lateral thinking as a tool for everyday use

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By Mg. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

What is lateral thinking? Lateral thinking is looking for different solutions or alternatives for a problem, without thinking in the traditional way (linear thinking).

Bows for a cause

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Dodo Bows is a different brand with a social sense that arises from the story of Adriana María Villalta Ticas, who is detected on the third day of birth a congenital disease called Tetralogía de Fallot. Disease that is formed from the 8 weeks of gestation in the womb of the mother...

Branding togrow up in the book stores market.

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Librerías Josué was born in 1977 It’s a book store company focused in the religious literatura sale, the principal purpose is to be a pleca where people can find resourses for learn and grow in their christians values