Breast cancer campaign

As a Marketing strategy for this campaign, this optimistic and hopeful concept was created, seeing this situation from a positive life perspective.

There are many negative feelings related to breast cancer, such as: fear, trepidation and uncertainty. Women should not harbor these feelings, rather feel calm and live fully, because we know that through early detection we can successfully face this disease.

Through a photographic style that reflects happy women, celebrating life, we transmit the fighting spirit and confidence that we should all have. We highlight the word live with its two dots in a different color, making a subtle association with female breasts. Always based on a pink color palette, alluding to the cause.

To achieve greater reach and dissemination of our campaign, we implemented an influencer marketing strategy. We made a careful and strategic selection of influencers who managed to connect and adhere to the concept of the campaign and the brand to generate more organic and authentic content.

BTL pieces were made with the aim of reaching a broader audience, increasing visibility, credibility and participation in the campaign, raising awareness among a greater number of people about the importance of prevention and early diagnosis of breast cancer.