A modern brand was designed that is consistent with the concept of creating footwear with a personalized design, adapted to the needs of each client.
An aspirational image was created, capable of competing with recognized international brands. The imagotype is built with 2 M's that complement each other, symbolizing the perfect union between the needs of the client and the product that is made. The logo was adapted to a seal that identifies the brand.
Brand
typography
An elegant, classic, and simple typography was used, which complements the name. This simplicity gives it elegance and status, characteristics of the great international footwear brands.
The branding project ranged from naming to the logo and brand guidelines. The name is the word woman with an international and sophisticated sound. A guide was provided regarding the personality and style that the brand should transmit.
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Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
