3 indispensable marketing trends for 2020
We are already in 2020 and as every year, we must investigate and be aware of the marketing trends that are in force and will be used more frequently to be as prepared as possible for any adversity.
Over time there have been many changes in making brands more attractive to their consumers. Previously, brands did not care about the customers or sympathize with them, their objective was only to sell. Then they realized that in order to sell more they had to be a little friendlier and made some adjustments to be more attractive and reach new targets.
However, today it is not enough to sympathize with customers or to be attractive, now we have to humanize brands. This means that the brand needs to give the impression of being a real person in order to captivate potential customers so they can connect and engage with it, generating a relationship of trust.
I share with you 5 tips for starting to humanize your brand:
Our goal as Pepper Design & Branding is that all the brands that we create and strengthen, have these and other elements that humanize the brand in order to achieve engagement with customers and thus increase sales. If you want to know more elements to be able to humanize your brand, visit www.pepper-design.net or write to us at [email protected]. You can also communicate with us through our social networks.
We are already in 2020 and as every year, we must investigate and be aware of the marketing trends that are in force and will be used more frequently to be as prepared as possible for any adversity.
Before starting I would like to define “rebranding”. It can be a simple brand refresh or also a marketing strategy in which a new brand personality is created, from redefining a name, logo, concept or the combination of any of the previous elements, in order to develop a new concept of an already existing brand.
Throughout the 12 years that I have been an entrepreneur as Co-Founder of Pepper Design & Branding, I have come to understand that the governmental and financial entities with which I have had the pleasure of working always give a greater percentage of support when a Company is led by a woman.