New products that satisfy emerging needs come out on the market in an everyday basis. The Covid-19 Pandemic has brought many cultural changes which have made consumers become more careful in their choices and made them discover needs they didn´t have before. The industries are watching closely, offering new ways to satisfy them.
¿How does design influence this? ¿Have you noticed that now we are more meticulous, and observe every detail, if the product is good for us or not, if it´s healthy for me and my family, and have become more critical of the benefits it offers?
Once we´ve identified our market, who we want to sell our product to, everything captures us visually, making design such an important issue. It is the first information we are going to receive about the quality of the product, if it´s good or bad or if it satisfies my needs or not. This is why we have to be very careful from the beginning, from the concept, the name and the logo we choose. We have to define them strategically, selecting images, colors, fonts, and a graphic line that can influence our buyer´s decision. What we see is what we buy, and consumers are constantly evaluating a brand, giving it value when it fulfills their expectations.
Nowadays industries only think about production investment. But stop. ¡Be careful! If your product doesn´t connect visually from the beginning it´s going to cost time, money and effort in trying to sell it to a customer that doesn´t identify with it. And to get his acceptance your sales team will invest more time and resources. On the other hand, when you start with a good product design, created with a unique concept and excellent quality, your sales will be ¡Right on track!
In conclusion:
If you want our advice in how to improve your product design, enter our website www.pepper-design.net , call us: (503) 2132-8888, send us a message via Whatsapp: 7851- 9009 or through our social media.
Currently when we talk about marketing a product, the packaging has a primary role and not only must be functional, but it must also be visually appealing to the consumer and generate a desire for purchase. In addition to being sustainable and even patentable.
This article is based on our experience with the different projects we have had throughout the 13 years experience of Pepper Design & Branding. Before I start, I want to emphasize that branding is a very wide concept of which rebranding is also a part, as it is often confused. With this in mind, we share with you the 5 Branding No's you should avoid for your brand.
Over time there have been many changes in making brands more attractive to their consumers. Previously, brands did not care about the customers or sympathize with them, their objective was only to sell. Then they realized that in order to sell more they had to be a little friendlier and made some adjustments to be more attractive and reach new targets.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
