Guide to a successful marketing campaign
Pepper design

Guide to a successful marketing campaign

Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera
Paty ticas blog

Our marketing strategy should definitely start by making a plan for a semester or a yearly basis.


 

First let's define our problem, what do we want to do? What objectives do we have to achieve in the established time frame?  Your campaign must be strategically designed to impact your target group and solve your problem, which may be: sell more, introduce a new product or improve your branding. 

 

Once you have defined it, you must ask yourself: to whom do we want to sell our product?  you have to know who is buying, what they are like, what they like, what is their need? Many entrepreneurs make the mistake of thinking that the product is for themselves, be careful! This could be a mistake.  In your planning period it is important to evaluate seasonal marketing. 

 

What is seasonal marketing?

It is a promotional strategy for products or services at certain times of the year.  Summer celebrations, Christmas, Black Friday, Valentine's Day, Mother's Day, back to school, etc; are unique opportunities for companies in different industries. 

 

This type of marketing is a positive factor for companies, since this is when the consumer spends, buys and invests. These are opportunities that cannot be missed, as some decide to save to buy on holidays, vacations, etc. 

 

If you are a small company,  reading this article, you would probably tell me that you can only do  digital marketing. Perfect! You can definitely do this type of marketing, no doubt with a little money you can do a lot. 

 

Finally, I leave you a list of steps for you to apply: 

 

  1. Choose a relevant season for your audience

  2. Analyze existing seasonal marketing campaigns

  3. Organize a time schedule

  4. Develop a message or promotion for each case. 

  5. Create an attractive, dynamic, fresh advertising concept that sells!

  6. Check your outdoor or digital media according to your budget.

  7. Analyze your campaign and review your results.

 

Remember that a successful marketing plan must bring you results! If you want us to be part of your marketing team, we will gladly listen to your problems and solve them. Go to www.pepper-design.net, call us at 2132-8888 or write us at 7851- 9009 and also to our social networks.

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