The Pepper Challenge
The production of a new line of beds which would help expand the market and attract new customers. Our team of experts developed through a Market Research, the opportunity to give life to Premium beds brand, that was more competitive than other international products.
The Pepper Solution
In order for this brand to position itself, a Brand Personality and Naming was developed that started from the same Italian concept "Capri". Through an investigation and with the purpose of transmitting to the public that it was a bed of international character, with fine finishes and with the technology to provides real rest, the name of Scanzo was reached.
The logo was built under a minimalist trend. The typography and color palette were chosen in order to convey the quality, technology and style of this new premium brand, in this way attract more selective and modern market: younger people and mature people looking for something fine and more stylish.
The success of Scanzo was immediate, from the acceptance of the public to the large orders of the distribution networks, considerably increasing sales. Scanzo is now considered, by its position in the regional market, a leading brand in its category.
Client Phrase
"Pepper Design was a key component in the creation of the Scanzo bed line, capturing the needs of our target very well and transforming them into what is now a leading brand"
Ing. Arturo Zablah, Industrias Capri General Manager
Customer: Industrias Capri
Brand: Industrias Capri
Branding Project
As a Marketing strategy for this campaign, this concept was created in which it is emphasized that, although summer is fun and we share entertaining moments, we cannot ignore hydration, especially when we go on vacation in hot environments and we are going to be doing more physical activities.
Paraíso Escondido is an exclusive private complex of villas, stranded on a mountain, located on the Pacific Ocean beaches of El Salvador. It is the perfect setting to enjoy, relax and get away from everyday life in an environment of unparalleled natural beauty.
Top Golden Events is a staff management company that aims to understand the needs of its clients to organize successful events.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
