Branding to create a leading Brand

Branding to create a leading Brand

Primera foto scanzo
For more than 60 years Capri has been recognized as one of the leading firms in beds and furniture nationwide, achieving high prestige which allowed it to export to Central America, the United States and England.

The Pepper Challenge

The production of a new line of beds which would help expand the market and attract new customers. Our team of experts developed through a Market Research, the opportunity to give life to Premium beds brand, that was more competitive than other international products.
 

  

The Pepper Solution

In order for this brand to position itself, a Brand Personality and Naming was developed that started from the same Italian concept "Capri". Through an investigation and with the purpose of transmitting to the public that it was a bed of international character, with fine finishes and with the technology to provides real rest, the name of Scanzo was reached.

The logo was built under a minimalist trend. The typography and color palette were chosen in order to convey the quality, technology and style of this new premium brand, in this way attract more selective and modern market: younger people and mature people looking for something fine and more stylish.

The success of Scanzo was immediate, from the acceptance of the public to the large orders of the distribution networks, considerably increasing sales. Scanzo is now considered, by its position in the regional market, a leading brand in its category.

  

  

  

Client Phrase 

"Pepper Design was a key component in the creation of the Scanzo bed line, capturing the needs of our target very well and transforming them into what is now a leading brand"

Ing. Arturo Zablah, Industrias Capri General Manager

Customer: Industrias Capri
Brand: Industrias Capri

Branding Project

  • Brand Personality Analysis
  • Naming
  • Brandbook
  • Brand Strategy
  • Digital Strategy

Others projects

The evolution of Iced Tea through Branding

Content alpina 11

At first there were only juices and sodas on the market, but soon after that iced teas began to enter the salvadoran market, the "war of teas" began. That is why Agua Alpina as a leader in bottled water decided to launch a healthier option, aimed at people who want to take care of their health and prefer to consume healthier drinks. This is how Alpina Iced Tea was born, the first tea with zero sugar and zero calories.

Thanks to Pepper Design our clients admire the new image of Almacenes Santa Lucía

Portada santa lucia

Our Branding experts team revolutionized Santa Lucia’s image warehouses, with the aim of positioning it as a "Ready to wear" store in the fashion market. With a network of 24 stores nationwide, it has managed to enter the market through well-known brands at affordable prices. However, it had been placed in the mind of the consumer as a second-hand goods store, so the brand had to reinvent itself and offer a series of competitive advantages.

The evolution of Cold Tea through Branding

Alpina 8 02

Alpina Water has more than 23 years of experience in the Salvadoran market, it’s a national recognized company in the field of manufacturing high quality bottled products. Standing out as one of the big companies of bottled water and healthy products for the entire family, launched this year their new product, cold tea without sugar. Designed to revolutionize the classic cold tea and give the market a new option for a healthy drink. Fresh and easy to share.

Let's talk!

Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.

+503 2132-8888

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