Totalware is a software created more than 30 years ago, developed 100% in El Salvador. The brand had an eighties design and its image evoked another item because it transmitted more movement than technology.
The Pepper Challenge was to generate a Rebranding with a modern, technological, fresh and avant-garde way to relaunch and position the system.
The client's phrase:
"Thanks to the change of image, we are now quoted by new clients who are regional companies and our image is much more competitive and we perceive ourselves as SAP, as a large company"
Guillermo Pérez. Sales Manager