Condado Santa Rosa was born as the first project of Bolívar focused on houses. They wanted to target young families, recently married and interested in a different lifestyle away from the city and surrounded mostly by green areas and open spaces. They are known for their houses being highly functional and for offering an incomparable living experience with an ecological style that invites live moments of family recreation and encourages the generation of community.
The Pepper Challenge
An innovative concept that could allow Maurita to evolve and expand, to a restaurant on Paseo El Carmen and remodel 19 market stalls in the Merliot market.
The Pepper Solution
We created a restaurant concept based on seafood, which could be applied, both in the market and in a different places. Also that reflected the origins of Doña Maurita, owner and image of the company. The idea was not to leave the essence with which they started; the sale of fresh seafood that could then be prepared as a typical dish in the market. So it was decided to design a logo that will represent the beginning of everything.
The design of the logo was done, using the shape of a fish where the structure or the skeleton of the fish was represent as if someone had already enjoyed eating it, and at the end it was a delicious experience. The typeface is unique because it was drawn freehanded and then redesigned so it could be understood as written by themselves and to fit the shape of the fish.
The representative blue of the national flag was used so the logo could be identified by Salvadorans anywhere in the world; since the cocktails and seafood also represent the culture and typical foo of El Salvador. It’s a fun logo adapted to an institutional graphic line, advertising and applied into the interiors. Inaugurating their new premises in December 2018, taking the concept of a traditional market in El Salvador to another level.
“It has been an arduous and great work on the part of Pepper, which with the new makeover allowed us to open a new place and above all give a complete turn to the Merliot market concept. With the new concept, we have increased the influx of customers, sometimes we have up to 70 people on the waiting list and the percentage of sales has increased between 10% and 15%. We have received excellent comments about the change and above all, people feel in a different place.Doña Maurita - Owner
• Branding Assessment
• Digital Strategy
• Conceptualization and Publicity Design
• Interior Design
• Implementation and Supervision of remodeling of the commercial premises