5 tips for starting a business based on experience
Pepper design

5 tips for starting a business based on experience

MCI Lic. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.
Foto blog alejandro villalta %281%29 %283%29

The best ideas always emerge in times of crisis, whether economic, global or even personal crises due to job loss, etc. However, not all projects are successful, according to Entrepreneur magazine, approximately 75% of startups that are created each year do not reach 2 years of life, of the remaining 25% only a small percentage manage to reach the fifth year.  

In the more than twelve years of experience obtained in branding consulting from the business point of view. (for businesses of all sizes, large or small, with or without a budget, etc.) We have advised all types of industries, from technology brands, bakeries, dairy, meat, liquor to food and beverage. That is why, as Pepper Design & Branding we want to give you 5 tips of things to do in order to start a business and make your project more likely to succeed.


  1. Make a business plan: making an analysis of the business idea can help you discover if the business is profitable or not and has a chance of success.  This is a step that many people miss and that is why they are forced to close, due to lack of cost analysis, test simulations and other basic validations to make sure the model has viability. This causes that in a short time their expenses exceed their income and end up in one more negative statistic.
  2. Having passion for your business: problems will inevitably arise, but having that passion for what you do will help you not give up and keep trying to get your business going.
  3. Have administrative, financial and sales knowledge: you can turn to partners who are experts in these areas, as it is not enough to have the initiative and a budget. Having knowledgeable people in the administrative and sales areas will help your business grow and keep track of income, costs and expenses to have a financial order.
  4. Having trained people: many times the mistake is made of leaning towards human capital without much experience; to train them over time. However, the combination of skilled people and young people who bring innovation is ideal to grow the business.
  5. Innovate constantly: so that your business model does not get obsolete, you must be aware of new trends and it will be easier to adapt to change.


If you do not implement these tips, which are some of many that can help you get off to a good start, it is very likely that the new company will end up within the negative statistics mentioned above. Our agency creates and advises brands from a business point of view, if you want to know more tips to start your business, visit www.pepper-design.net or write to us at info@pepper-design.net. You can also communicate with us through our social networks.

Artículos relacionados

It's time to reinvent your business

Foto blog alejandro villalta %281%29
By MCI Lic. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

The COVID-19 crisis has transformed the reality in which we lived, taking everyone by surprise and changing the way of selling, because the quarantine was not expected to last for so long. It is important to emphasize that the longer the isolation lasts, the greater the economic impact and above all, the change on the behavior of consumers towards brands. Many businesses have been affected by the decrease in their sales, the stop on their operations and even others have been forced to close permanently. Therefore, the importance of knowing how to reinvent your business; and that is precisely what we share with you in this article.

Guide to a successful marketing campaign

Paty ticas blog
By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

Our marketing strategy should definitely start by making a plan for a semester or a yearly basis.

The importance of digital marketing for your brand

Whatsapp image 2021 07 12 at 09.06.32
By Mg. Carmen Elena Salaverria, Marketing Strategy Director - Pepper Design & Branding. Master Business Administration - Pontifica Universidad Católica de Chile.

Marketing has evolved from being just a tool focused on selling products and has become in recent years a way to connect with consumers and create long-term relationships. Today, consumers establish how they want brands to connect with them. But how do we connect with this consumer who is increasingly being bombarded with information and has a harder time capturing their attention? This is only possible using digital marketing tools. Which basically is to take advantage of marketing strategies that connect the brand with the consumer in their day to day in the digital world.

Let's talk!