Grupo UNICEN
The Pepper Challenge
The mission was to create the first legal app for general use with a reliable and modern image, but at the same time with the seriousness and formality required to help people who need legal advice. In addition, its branding would be visually attractive to application users.
. 
The Pepper Solution
After doing a brand strengthening analysis, we created an attractive brand personality for all users of digital platforms. For this reason, the logo used a lawyer's briefcase and lines to emphasize the speed of the service. Likewise, in the word “Tulawyá” a modern, minimalist and clean typography with the colors white and blue was used to represent the trust and security that are required when contracting legal services.
A web page was designed giving it a graphic unity with the application, denoting a modern style and fresh colors. With this, a fast certification was achieved in the App Store and Play Store. The phrase "The most powerful app" was created as the launch campaign phrase. A digital strategy was also created to communicate on social networks that legal procedures are done quickly in the APP. Under these concepts, the APP was successfully launched.
Client Phrase
“Thanks to Pepper Design & Branding, the project of the first legal app in the country was completed, and due to the fact that it was created with fresh and modern Branding, it has become popular on platforms, having more than 5,000 downloads in the App Store and Play Store and a 5 star rating”
Notary Law´s General Manager
Client: Notary Law
Brand: Tulawyá
Services:
- Branding Assessment
- Logo
- Advertising Graphic Line
- Institutional Graphic Line
- Web Design and Application Look
- Campaign Concept
- Digital Strategy
