Branding for an App and its launch campaign
Pepper design

Branding for an App and its launch campaign

Portada blog
Tulawyá is the first legal App in El Salvador commercialized in the App Store and Play Store, with the ability to carry out legal procedures in an easy and fast way. It is a simple way to allow legal processes to be carried out through smart devices. It was created with the purpose of bringing and facilitating these processes to the people who need it.

The Pepper Challenge

The mission was to create the first legal app for general use with a reliable and modern image, but at the same time with the seriousness and formality required to help people who need legal advice. In addition, its branding would be visually attractive to application users.

 

 

The Pepper Solution

After doing a brand strengthening analysis, we created an attractive brand personality for all users of digital platforms. For this reason, the logo used a lawyer's briefcase and lines to emphasize the speed of the service. Likewise, in the word “Tulawyá” a modern, minimalist and clean typography with the colors white and blue was used to represent the trust and security that are required when contracting legal services.

 

A web page was designed giving it a graphic unity with the application, denoting a modern style and fresh colors. With this, a fast certification was achieved in the App Store and Play Store. The phrase "The most powerful app" was created as the launch campaign phrase. A digital strategy was also created to communicate on social networks that legal procedures are done quickly in the APP. Under these concepts, the APP was successfully launched.

 

  

  

 

Client Phrase

“Thanks to Pepper Design & Branding, the project of the first legal app in the country was completed, and due to the fact that it was created with fresh and modern Branding, it has become popular on platforms, having more than 5,000 downloads in the App Store and Play Store and a  5 star rating”

 

Notary Law´s  General Manager

 

Client: Notary Law

 

Brand: Tulawyá

 

Services:

  • Branding Assessment
  • Logo
  • Advertising Graphic Line
  • Institutional Graphic Line
  •  Web Design and Application Look
  • Campaign Concept
  • Digital Strategy

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