Pepper design

Branding for a dairy products brand

Portada la vaquita de oriente blog 2
La Vaquita de Oriente is a company in the department of San Miguel, in eastern El Salvador, dedicated to producing dairy and nostalgic foods. Reason why, not only is it well known in its place of origin, but it is also well known among salvadorans living abroad. They have managed to make themselves known and position themselves outside the country as representatives of best quality salvadoran dairy products.

The Pepper Challenge

 

The mission was to create a brand in record time, so that it could enter supermarkets and that had a commercial enough image to be competitive at the point of sale, while they in turn industrialized their production process.

The Pepper Solution

 

Our brading team identified that a rebranding had to be done first, so for the logo, a friendly typeface with a yellow color was used to distinguish the brand. The calf was kept in the design because many people already recognized the brand with it. It represents the type of cattle they use to make their products. Likewise, a brand book was created in which packaging for their products were standardized, a website was created to activate online purchases, new uniforms were also designed and the interior design of the point of sale was renewed, using the new graphic line.

  

  

  

Client Phrase

Thanks to Pepper Design & Branding we are a stronger and more competitive brand. Our new branding has been very well accepted by customers, we can tell because even in the crisis that the country is going through we have remained afloat and home delivery service has grown 100%.

Melissa Espinal

General Manager, La Vaquita de Oriente

 

Client: Lácteos La Vaquita

 

Brand: La Vaquita de Oriente

 

Services:

  • Brand Consulting
  • Logo
  • Institutional Graphic Line
  • Advertising Graphic Line
  • Packaging Design
  • Web Look Design
  • Interior design
  • Brandbook

Others projects

The evolution of Iced Tea through Branding

Content alpina 11

At first there were only juices and sodas on the market, but soon after that iced teas began to enter the salvadoran market, the "war of teas" began. That is why Agua Alpina as a leader in bottled water decided to launch a healthier option, aimed at people who want to take care of their health and prefer to consume healthier drinks. This is how Alpina Iced Tea was born, the first tea with zero sugar and zero calories.

Branding in an online store

Portada

Mi Carretilla is an online shopping site with reach throughout Central America. It was born with the idea of ​​selling all kinds of items online at regional level.

To Live is to Take Decisions

Portada alpina camban%cc%83a blog

Agua Alpina, with more than 28 years in the Salvadoran market, is the number two bottled water brand in El Salvador. It has national coverage and it has internationals certifications, being a formal member of the IBWA and NSF.

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