The Pepper Challenge
The mission was to create a brand in record time, so that it could enter supermarkets and that had a commercial enough image to be competitive at the point of sale, while they in turn industrialized their production process.
The Pepper Solution
Our brading team identified that a rebranding had to be done first, so for the logo, a friendly typeface with a yellow color was used to distinguish the brand. The calf was kept in the design because many people already recognized the brand with it. It represents the type of cattle they use to make their products. Likewise, a brand book was created in which packaging for their products were standardized, a website was created to activate online purchases, new uniforms were also designed and the interior design of the point of sale was renewed, using the new graphic line.
Client Phrase
Thanks to Pepper Design & Branding we are a stronger and more competitive brand. Our new branding has been very well accepted by customers, we can tell because even in the crisis that the country is going through we have remained afloat and home delivery service has grown 100%.
Melissa Espinal
General Manager, La Vaquita de Oriente
Client: Lácteos La Vaquita
Brand: La Vaquita de Oriente
Services:
Totalware is a software that was created more than 30 years ago, developed 100% in El Salvador. Its purpose is to be a total solution, with administrative functions such as purchases, sales, billing, VAT and accounting. Thanks to of all of these functions, the meaning of his name Totalware was born.
For more than 60 years Capri has been recognized as one of the leading firms in beds and furniture nationwide, achieving high prestige which allowed it to export to Central America, the United States and England.
Librerías Josué was born in 1977 It’s a book store company focused in the religious literatura sale, the principal purpose is to be a pleca where people can find resourses for learn and grow in their christians values.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
