At first there were only juices and sodas on the market, but soon after that iced teas began to enter the salvadoran market, the "war of teas" began. That is why Agua Alpina as a leader in bottled water decided to launch a healthier option, aimed at people who want to take care of their health and prefer to consume healthier drinks. This is how Alpina Iced Tea was born, the first tea with zero sugar and zero calories.
The Pepper Challenge
The mission was to create a brand in record time, so that it could enter supermarkets and that had a commercial enough image to be competitive at the point of sale, while they in turn industrialized their production process.
The Pepper Solution
Our brading team identified that a rebranding had to be done first, so for the logo, a friendly typeface with a yellow color was used to distinguish the brand. The calf was kept in the design because many people already recognized the brand with it. It represents the type of cattle they use to make their products. Likewise, a brand book was created in which packaging for their products were standardized, a website was created to activate online purchases, new uniforms were also designed and the interior design of the point of sale was renewed, using the new graphic line.
Thanks to Pepper Design & Branding we are a stronger and more competitive brand. Our new branding has been very well accepted by customers, we can tell because even in the crisis that the country is going through we have remained afloat and home delivery service has grown 100%.
General Manager, La Vaquita de Oriente
Client: Lácteos La Vaquita
Brand: La Vaquita de Oriente
- Brand Consulting
- Institutional Graphic Line
- Advertising Graphic Line
- Packaging Design
- Web Look Design
- Interior design