Branding for a dairy products brand

Branding for a dairy products brand

Portada la vaquita de oriente blog 2
La Vaquita de Oriente is a company in the department of San Miguel, in eastern El Salvador, dedicated to producing dairy and nostalgic foods. Reason why, not only is it well known in its place of origin, but it is also well known among salvadorans living abroad. They have managed to make themselves known and position themselves outside the country as representatives of best quality salvadoran dairy products.

The Pepper Challenge

 

The mission was to create a brand in record time, so that it could enter supermarkets and that had a commercial enough image to be competitive at the point of sale, while they in turn industrialized their production process.

The Pepper Solution

 

Our brading team identified that a rebranding had to be done first, so for the logo, a friendly typeface with a yellow color was used to distinguish the brand. The calf was kept in the design because many people already recognized the brand with it. It represents the type of cattle they use to make their products. Likewise, a brand book was created in which packaging for their products were standardized, a website was created to activate online purchases, new uniforms were also designed and the interior design of the point of sale was renewed, using the new graphic line.

  

  

  

Client Phrase

Thanks to Pepper Design & Branding we are a stronger and more competitive brand. Our new branding has been very well accepted by customers, we can tell because even in the crisis that the country is going through we have remained afloat and home delivery service has grown 100%.

Melissa Espinal

General Manager, La Vaquita de Oriente

 

Client: Lácteos La Vaquita

 

Brand: La Vaquita de Oriente

 

Services:

  • Brand Consulting
  • Logo
  • Institutional Graphic Line
  • Advertising Graphic Line
  • Packaging Design
  • Web Look Design
  • Interior design
  • Brandbook

Others projects

The evolution of Cold Tea through Branding

Alpina 8 02

Alpina Water has more than 23 years of experience in the Salvadoran market, it’s a national recognized company in the field of manufacturing high quality bottled products. Standing out as one of the big companies of bottled water and healthy products for the entire family, launched this year their new product, cold tea without sugar. Designed to revolutionize the classic cold tea and give the market a new option for a healthy drink. Fresh and easy to share.

Branding for a coffee in search of new targets

Coex blog portada

Coex Café is the best known brand of the COEX group, which is dedicated to the preparation and export of roasted and ground coffee 100% Salvadoran. This coffee is consumed at a massive level, and is known to be a traditional coffee.

Branding for Urban Developments

Portada blog

Paseo del Prado is an urban development of Grupo Roble, located in “Carretera de Oro” San Salvador, El Salvador. This is an area with much potential in the near future of the city of San Salvador, El Salvador.

Let's talk!

Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.

+503 2132-8888

20
19