Our Branding experts team revolutionized Santa Lucia’s image warehouses, with the aim of positioning it as a "Ready to wear" store in the fashion market. With a network of 24 stores nationwide, it has managed to enter the market through well-known brands at affordable prices. However, it had been placed in the mind of the consumer as a second-hand goods store, so the brand had to reinvent itself and offer a series of competitive advantages.
Some of the residential services are home computer repair and optimization of the Wi-Fi signal so that the same Internet speed circulates throughout the house. On the other hand, in the business service they focus on company technological equipment (HW AND SW) support and creation, maintenance and support of call centers they also have virtualization of internal processes and cloud based solutions.
The Pepper Challenge
The mission was to refresh the brand and to stop the perception of being the typical IT company. We needed to raise the perception of its quality to reach their new target with a clear and simple message to be recognized by anyone without being an expert in IT.
The Pepper Solution
Our Pepper team did a brand analysis, redefined it, established its new personality and identified new targets. We created a friendly, modern, fresh and technological brand to match DataTata´s new brand persona. For this, resources such as the superposition of vibrant colors, such as aqua and fuchsia, were used to generate a deep blue and give modernity, cleanliness and technology to the brand. For the logo typography, a technological but friendly font was sought to be able to reach each audience. Finally, a dynamic graphic line was created, addressed to each target audience with a language without much technicality to be easily understood by anyone. In addition, the slogan Making IT Simple was created, which translates to making IT easier or simple or making it simple, referring to Information and Technology.
“Thanks to Pepper Design & Branding, Data-Tata has become a brand with a fresh, modern and competitive image at national and international level. It is a pioneer in technological services for simplifying the lives of its clients, reason for why sales have increased by 30%”
CTO and Co-Founder of Data-Tata
- Branding Assessment
- Brand Book
- Advertising Graphic Line
- Web Development
- Digital Strategy