How to use Branding to change the concept!
Restaurante Willy is a company in charge of food and entertainment with the desire to take advantage of new opportunities; bet on a new image accompanied by new services.
Some of the residential services are home computer repair and optimization of the Wi-Fi signal so that the same Internet speed circulates throughout the house. On the other hand, in the business service they focus on company technological equipment (HW AND SW) support and creation, maintenance and support of call centers they also have virtualization of internal processes and cloud based solutions.
The Pepper Challenge
The mission was to refresh the brand and to stop the perception of being the typical IT company. We needed to raise the perception of its quality to reach their new target with a clear and simple message to be recognized by anyone without being an expert in IT.
The Pepper Solution
Our Pepper team did a brand analysis, redefined it, established its new personality and identified new targets. We created a friendly, modern, fresh and technological brand to match DataTata´s new brand persona. For this, resources such as the superposition of vibrant colors, such as aqua and fuchsia, were used to generate a deep blue and give modernity, cleanliness and technology to the brand. For the logo typography, a technological but friendly font was sought to be able to reach each audience. Finally, a dynamic graphic line was created, addressed to each target audience with a language without much technicality to be easily understood by anyone. In addition, the slogan Making IT Simple was created, which translates to making IT easier or simple or making it simple, referring to Information and Technology.
Client Phrase
“Thanks to Pepper Design & Branding, Data-Tata has become a brand with a fresh, modern and competitive image at national and international level. It is a pioneer in technological services for simplifying the lives of its clients, reason for why sales have increased by 30%”
Diego Fuentes
CTO and Co-Founder of Data-Tata
Client: Data-Tata
Brand: Data-Tata
Services:
- Branding Assessment
- Brand Book
- Logo
- Advertising Graphic Line
- Web Development
- Digital Strategy
