The Pepper Challenge
The mission was to create a sophisticated and innovative brand that would have a visual impact, attract its target and at the same time reflect the Panamanian culture in its identity in order to compete with the great brands in this area. It was necessary to create a branding for a new franchise that was looking to expand throughout all business centers.
The Pepper Solution
Our Pepper team merged the client's ideas with brand analysis to give them, in this case,a feminine personality. Combining that delicate touch with the intense look of an owl and adding bright colors, we managed to obtain the logo so characteristic of this brand. The design of the coffee shops were also carried out, as well as the packaging and uniforms so that the brand has graphic unity.
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Client Phrase
"Thanks to Pepper Design & Branding, we have created an attractive brand that has managed to position itself in the market. The first coffee shop has had very good sales since its opening and we will soon open the second one".
David Mejia
Marketing Manager
Client: Upzila
Brand: Upzila Coffee
Services:
La antigua imagen de CREDICAMPO tenía una imagen con elementos simples y literales. . A demás CREDICAMPO había evolucionado como marca junto al rubro financiero en El Salvador, por lo tanto necesitaba de la creación de un nuevo branding que reflejara su crecimiento, pero que conservara su esencia.
Guapollón is a chain of fried chicken restaurants in the eastern part of El Salvador, which offers both take-out and lunch options. It is one of the few options that exist in that area.
El Barrilito is a restaurant that opened in 1986 in the Eastern zone of El Salvador. From the beginning, it has been known to offer clients a happy environment perfect for having a good time with friends and family as well as a wide and unique gastronomic offer, with different dishes that have the characteristic flavors of the area.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
