Super Alameda is an independent supermarket and one of the most recognized in Cojutepeque and Ilobasco, areas in which it operates. Its focus is on the popular target group; however, the image it projected was more premium, so the perception give was opposite to what it needed to be and its sales were being affected.
The Pepper Challenge
The mission was to create a sophisticated and innovative brand that would have a visual impact, attract its target and at the same time reflect the Panamanian culture in its identity in order to compete with the great brands in this area. It was necessary to create a branding for a new franchise that was looking to expand throughout all business centers.
The Pepper Solution
Our Pepper team merged the client's ideas with brand analysis to give them, in this case,a feminine personality. Combining that delicate touch with the intense look of an owl and adding bright colors, we managed to obtain the logo so characteristic of this brand. The design of the coffee shops were also carried out, as well as the packaging and uniforms so that the brand has graphic unity.
"Thanks to Pepper Design & Branding, we have created an attractive brand that has managed to position itself in the market. The first coffee shop has had very good sales since its opening and we will soon open the second one".
Brand: Upzila Coffee
- Graphic line
- Interior Design
- Launch Campaig