The Pepper Challenge
The mission was to create a brand with a new idea that would merge decoration and furniture items but in a different way. They started working with brightly colored furniture and accessories, some of them restored old furniture for a strictly decorative function.
The Pepper Solution
The Pepper team made a detailed analysis in order to assign an appropriate name to the new brand and that is how "Koncepto" came about, because it was emphasized that it was an innovative idea and store in the market as each person creates their own decorative concept in their own spaces. A logo was also designed with an elegant and minimalist typography to reinforce the concept of premium line and quality.
Librerías Josué was born in 1977 It’s a book store company focused in the religious literatura sale, the principal purpose is to be a pleca where people can find resourses for learn and grow in their christians values.
El Barrilito is a restaurant that opened in 1986 in the Eastern zone of El Salvador. From the beginning, it has been known to offer clients a happy environment perfect for having a good time with friends and family as well as a wide and unique gastronomic offer, with different dishes that have the characteristic flavors of the area.
As a Marketing strategy for this campaign, this concept was created in which it is emphasized that, although summer is fun and we share entertaining moments, we cannot ignore hydration, especially when we go on vacation in hot environments and we are going to be doing more physical activities.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
