Monteverde is a brand of consumer products that are used to accompany or prepare meals. It takes great care of its quality and ensures its customers excellence in their products. Despite the years of being in the market, it was not recognized by its name, only as the green mark or crown; Its name was not clear, it was not big enough and the logo icons were not so specific for people he recognized and remembered.
The Pepper Challenge
The mission was to create a brand with a new idea that would merge decoration and furniture items but in a different way. They started working with brightly colored furniture and accessories, some of them restored old furniture for a strictly decorative function.
The Pepper Solution
The Pepper team made a detailed analysis in order to assign an appropriate name to the new brand and that is how "Koncepto" came about, because it was emphasized that it was an innovative idea and store in the market as each person creates their own decorative concept in their own spaces. A logo was also designed with an elegant and minimalist typography to reinforce the concept of premium line and quality.