Branding for an accessible vodka
Pepper design

Branding for an accessible vodka

Portada blog titan
Petrov Titán is a Vodka Brand that was launched for the market segment of Salvadoran working men, who want to consume vodka as a prize for their hard work. They search for a good quality vodka that is also accessible to their budget.

Pepper Challenge
The main challenge was to create a brand concept that communicates accessibility, but at the same time can be inspiring, making a connection with our target group´s emotions and motivations (The strong Salvadoran man, tough and hardworking).

 

 

The Pepper Solution
Our Team researched the target group, their motivations and lifestyle. We discovered that men want to relax consuming alcoholic drinks after their workday, enjoying the moment asx a prize for their efforts.


From this deep knowledge of the consumer, we created a Brand that makes a tribute to his daily effort, physical or intellectual.

We magnified the strength and drive of the target group, translating it to a name, packaging and campaign concept. This resulted in the name TITAN, that enlarges the work that this powerful man does, his will and achievements. At the same time, we created a strategy and digital campaign to make the Brand visible in social media and youtube, placing the messages in points of interest of the target group.

 

 

Client: DISAL


Brand: Petrov TITÁN

Services: 

  • Branding
  • Naming
  • Brand Concept
  • Digital Strategy
  • Digital Campaign
  •  Packaging

Others projects

Rebranding for Financial Associatons

Portada coop1 blog

COOP 1 Is a savings and loans Financial association that operates in the country side of El Salvador and has their headquarters in the department of Santa Ana. It´s main characteristic is to be the most proffitable Financial Associaton in the country.

Branding for a coffee shop

Whatsapp image 2020 08 11 at 9.24.13 am %282%29

Upzila is a coffee shop located in Costa del Este, Panama City. It was created with the idea of innovating and being different from the rest, through a branding that impacts its target. Its objective is to address executives and staff of large companies working in the financial center located in Costa del Este. It was conceptualized to be the first of several coffee shops located in different Panamanian business centers. With the purpose of giving people who work there or visit the building, the option of enjoying quality coffee, without the need to leave the building.

A Branding out of series

Whatsapp image 2020 02 11 at 3.57.18 pm %281%29

Nize Store is a store that sells series and films collectible items, for their customers represent gifts "Out of series", different and spectacular that everyone wants.

Let's talk!