Thanks to Pepper Design our clients admire the new image of Almacenes
Pepper design

Thanks to Pepper Design our clients admire the new image of Almacenes Santa Lucía

Portada santa lucia
Our Branding experts team revolutionized Santa Lucia’s image warehouses, with the aim of positioning it as a "Ready to wear" store in the fashion market. With a network of 24 stores nationwide, it has managed to enter the market through well-known brands at affordable prices. However, it had been placed in the mind of the consumer as a second-hand goods store, so the brand had to reinvent itself and offer a series of competitive advantages.

The Pepper Challenge

In 2017, Saint Lucia reached out to our agency, Pepper Design & Branding, to carry out a ReBranding. Through an analysis of touch points, the creative team found the opportunity to develop a fresher and more modern advertising graphic and institutional line without losing the essence of it.


The Pepper Solution

To achieve our goal, a rebranding was made starting from the graphic line. The typography and the color palette were managed in a linear trend, achieving a completely innovative and aspirational concept for the brand. The success of Santa Lucia had a great impact on the acceptance of the target audience, greatly increasing its positioning and becoming a fashion store for everyone.





The Customer's Phrase 

"I wanted to thank Pepper Design & Branding for supporting us in the image change of our company Santa Lucia Imports. After refreshing the brand and image, we opened 3 stores and had a 17% increase in our sales. Now the customers and visitors see Santa Lucia as a store that sells style and fashion. "

Verónica Bonilla, Almacenes Santa Lucía Owner


Client: Almacenes Santa Lucía


ReBranding Project:
⦁    Sales Points Analysis
⦁    BrandBook
⦁    Publicity and institutional Graphic Line 
⦁    Interior Design 
⦁    Institutional graphic material

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