Thanks to Pepper Design our clients admire the new image of Almacenes
Pepper design

Thanks to Pepper Design our clients admire the new image of Almacenes Santa Lucía

Portada santa lucia
Our Branding experts team revolutionized Santa Lucia’s image warehouses, with the aim of positioning it as a "Ready to wear" store in the fashion market. With a network of 24 stores nationwide, it has managed to enter the market through well-known brands at affordable prices. However, it had been placed in the mind of the consumer as a second-hand goods store, so the brand had to reinvent itself and offer a series of competitive advantages.

The Pepper Challenge

In 2017, Saint Lucia reached out to our agency, Pepper Design & Branding, to carry out a ReBranding. Through an analysis of touch points, the creative team found the opportunity to develop a fresher and more modern advertising graphic and institutional line without losing the essence of it.

  

The Pepper Solution

To achieve our goal, a rebranding was made starting from the graphic line. The typography and the color palette were managed in a linear trend, achieving a completely innovative and aspirational concept for the brand. The success of Santa Lucia had a great impact on the acceptance of the target audience, greatly increasing its positioning and becoming a fashion store for everyone.

 

  

    

  

The Customer's Phrase 

"I wanted to thank Pepper Design & Branding for supporting us in the image change of our company Santa Lucia Imports. After refreshing the brand and image, we opened 3 stores and had a 17% increase in our sales. Now the customers and visitors see Santa Lucia as a store that sells style and fashion. "

Verónica Bonilla, Almacenes Santa Lucía Owner

 

Client: Almacenes Santa Lucía

Brand: ALMACENES SANTA LUCÍA

ReBranding Project:
⦁    Sales Points Analysis
⦁    BrandBook
⦁    Publicity and institutional Graphic Line 
⦁    Interior Design 
⦁    Institutional graphic material

Others projects

Branding for a real estate project

Primera foto

Torre Premier is a premium apartments project, born in 2018. Located in Colonia San Benito, it offers a modern and cosmopolitan lifestyle, and also an ideal location for it’s residents.

Packaging for food brands

Primera foto monteverde

Monteverde is a brand of consumer products that are used to accompany or prepare meals. It takes great care of its quality and ensures its customers excellence in their products. Despite the years of being in the market, it was not recognized by its name, only as the green mark or crown; Its name was not clear, it was not big enough and the logo icons were not so specific for people he recognized and remembered.

Branding to evolve Traditional Markets

Portada mauritas blog

Maurita is a family business. Its a restaurant that began with a market stall in Merliot, a classic place for Salvadorans to buy seafood, eat cocktails or buy their supplies for their home.

Let's talk!