The Pepper Challenge
In 2017, Saint Lucia reached out to our agency, Pepper Design & Branding, to carry out a ReBranding. Through an analysis of touch points, the creative team found the opportunity to develop a fresher and more modern advertising graphic and institutional line without losing the essence of it.
The Pepper Solution
To achieve our goal, a rebranding was made starting from the graphic line. The typography and the color palette were managed in a linear trend, achieving a completely innovative and aspirational concept for the brand. The success of Santa Lucia had a great impact on the acceptance of the target audience, greatly increasing its positioning and becoming a fashion store for everyone.
The Customer's Phrase
"I wanted to thank Pepper Design & Branding for supporting us in the image change of our company Santa Lucia Imports. After refreshing the brand and image, we opened 3 stores and had a 17% increase in our sales. Now the customers and visitors see Santa Lucia as a store that sells style and fashion. "
Verónica Bonilla, Almacenes Santa Lucía Owner
Client: Almacenes Santa Lucía
Brand: ALMACENES SANTA LUCÍA
ReBranding Project:
⦁ Sales Points Analysis
⦁ BrandBook
⦁ Publicity and institutional Graphic Line
⦁ Interior Design
⦁ Institutional graphic material
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Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
