The evolution of Cold Tea through Branding
Pepper design

The evolution of Cold Tea through Branding

Alpina 8 02
Alpina Water has more than 23 years of experience in the Salvadoran market, it’s a national recognized company in the field of manufacturing high quality bottled products. Standing out as one of the big companies of bottled water and healthy products for the entire family, launched this year their new product, cold tea without sugar. Designed to revolutionize the classic cold tea and give the market a new option for a healthy drink. Fresh and easy to share.

The Pepper Challenge

Create all the graphic line and advertising campaign strategy for a new and unique product within the market. The purpose was to create a unique and striking advertising concept that expressed the evolution of tea.

 

The Pepper Solution

From a brand analysis and research, the experts from Pepper Design & Branding, gave life to a new concept that would make the difference between Alpina Tea and the rest of the teas in the market. The advertising campaign was created under the concept of  “Disfruta sin preocupar-Té” ("Enjoy without worry). 

The idea was to express through a phrase everything that the new Alpina Cold Tea offered. Zero sugar and zero calories represent a carefree way to enjoy the taste the tea that has evolved in a healthy way. The purpose was to communicate the two flavors through a graphic line with fresh colors and pieces of real fruits: lemon and peach. At the same time we had to create a feeling of zero worries, more light and a product with a great flavor perfect to share.

   

The Client Phrase 

When we launched the tea we made our projections, the production was for 3 months, and we finished it in 3 weeks, and we were still growing in the first 10 days of the month after the public release, we sold 2,000 units and in the second month we doubled up the sale.

Griselda Torres, Agua Alpina Marketing Manager

Customer: Agua Alpina
Brand: Té Frío Alpina Sabores
Branding Project:

⦁    Brand Personality Analysis
⦁    Conceptualization of Publicity Campaign
⦁    Graphic Publicity Line
⦁    Digital Strategy
⦁    Publicity Campaign

Others projects

Branding for a consulting and insurance brokerage firm.

Portada

Grupo UNICEN is a group of 6 companies, one in each Central American country (Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama). They are in charge of advising companies to choose the best insurance for each case.

Digital branding for times of crisis

Whatsapp image 2020 04 28 at 4.29.51 pm

Super Carnes is a new company which delivers meat and complementary products. It is a brand mainly characterized by its quality, hygiene and freshness, it is aimed at a massive market, since they have a great diversity of cuts, from the most popular to the special ones. Super Carnes has a variety meats, including: beef, chicken, pork. In addition they also offer accessories such as charcoal, condiments and drinks to accompany your meat.

Technology Industry Branding

Portada totalware blog

Totalware is a software that was created more than 30 years ago, developed 100% in El Salvador. Its purpose is to be a total solution, with administrative functions such as purchases, sales, billing, VAT and accounting. Thanks to of all of these functions, the meaning of his name Totalware was born.

Let's talk!