Monteverde is a brand of consumer products that are used to accompany or prepare meals. It takes great care of its quality and ensures its customers excellence in their products. Despite the years of being in the market, it was not recognized by its name, only as the green mark or crown; Its name was not clear, it was not big enough and the logo icons were not so specific for people he recognized and remembered.
The Pepper Challenge
Create all the graphic line and advertising campaign strategy for a new and unique product within the market. The purpose was to create a unique and striking advertising concept that expressed the evolution of tea.
The Pepper Solution
From a brand analysis and research, the experts from Pepper Design & Branding, gave life to a new concept that would make the difference between Alpina Tea and the rest of the teas in the market. The advertising campaign was created under the concept of “Disfruta sin preocupar-Té” ("Enjoy without worry).
The idea was to express through a phrase everything that the new Alpina Cold Tea offered. Zero sugar and zero calories represent a carefree way to enjoy the taste the tea that has evolved in a healthy way. The purpose was to communicate the two flavors through a graphic line with fresh colors and pieces of real fruits: lemon and peach. At the same time we had to create a feeling of zero worries, more light and a product with a great flavor perfect to share.
The Client Phrase
When we launched the tea we made our projections, the production was for 3 months, and we finished it in 3 weeks, and we were still growing in the first 10 days of the month after the public release, we sold 2,000 units and in the second month we doubled up the sale.
Griselda Torres, Agua Alpina Marketing Manager
Customer: Agua Alpina
Brand: Té Frío Alpina Sabores
⦁ Brand Personality Analysis
⦁ Conceptualization of Publicity Campaign
⦁ Graphic Publicity Line
⦁ Digital Strategy
⦁ Publicity Campaign