The Pepper Challenge
Redesigning the vignette of Vodka Troika was the main mission. We wanted to make a new design of label that was more current and cleaner to attract new market niches, mainly to young people.
The new design should be modern and dynamic; however, it was important to always maintain the characteristic aspects of the brand such as the Russian concept and the elements that constructed the brand. All this to make Toika return to the top of mind of the Salvadoran market.
The Pepper Solution
The process began with the realization of a focus group with the brand's targets to identify the new personality of the brand, redirecting it towards a younger target to position it in a more festive and nocturnal environment.
The redesign of the label, was done maintaining the essence of the brand, because it wanted to preserve the tradition and the differentiating attributes of the brand.
Subsequently, for the redesign of the label, we decided to use more vivid and fresh colors to attract the attention of young people. Striking colors were used for Troika light and dry Troika, such as light blue and green to generate visual impact and black was left for soft Troika, which is the most sold and represents the traditionalism of the brand. In addition to adding the brand logo and colors on the bottle cap.
Then the evaluation of the labels was carried out by means of neuromarketing tools, and after finishing design adjustments, the brand was re launched.
Client Phrase:
“Thanks to Pepper Design & Branding, we have raised our market share and are in top of Mind of our target. Now Vodka Troika has a look and feel that attracts our consumers.”
Edgar Vega
Troika Marketing Manager
Client: Disal
Brand: Troika Vodka
Branding Project:
Super Carnes is a new company which delivers meat and complementary products. It is a brand mainly characterized by its quality, hygiene and freshness, it is aimed at a massive market, since they have a great diversity of cuts, from the most popular to the special ones. Super Carnes has a variety meats, including: beef, chicken, pork. In addition they also offer accessories such as charcoal, condiments and drinks to accompany your meat.
Panificadora La Única is a bakery with a long tradition in El Salvador, which needed to be renovated to project a more current image. In this project, Pepper became a Partner of Panificadora La Única to refresh the brand, modernizing and updating it, without losing the traditional values and essence that characterize it.
Paseo del Prado is an urban development of Grupo Roble, located in “Carretera de Oro” San Salvador, El Salvador. This is an area with much potential in the near future of the city of San Salvador, El Salvador.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
