New York Rap it`s a grab and go restaurant located in Antiguo Cuscatlán near to one of the biggest universities in El Salvador, UCA. They offer a diversity of wraps with flavors inspired in New York City and it’s culture.
It is a different brand of meat, starting with its name, which is a wordplay that expresses the quality of the products, followed by its different colors from what we are used to see in the meat sector since these stand out the cleanliness and quality that identifies them.
The Pepper Challenge
Originally, it was planned for Super Carnes to open stores in strategic areas of El Salvador´´ capital city; over time they could expand throughout the country. All the branding was ready for its launch and to start looking for places to open potential stores; however, due to the COVID - 19 crisis, plans had to be modified and a solution quickly found.
The Pepper Solution
In record time, the creative team of Pepper Design & Branding adapted the branding to digital platforms to deal with the crisis. Starting with the creation of a website and a digital strategy to offer online shopping and home delivery, this included creating a menu to spread it on these platforms and chats on mobile devices. Also, a digital launch campaign was carried out to introduce the service; and through inbound marketing techniques, it was possible to generate a large number of sales leads.
This has given remarkable results, since Super Carnes has quickly positioned itself as one of the first purchasing options for meat in San Salvador, this is because of its innovative concept; vacuum packed cuts of meat, that offer higher quality, hygiene, freshness and with a guarantee of a free delivery service for purchases over $ 35.00.
Thanks to Pepper Design & Branding´s concept, Super Carnes has created an innovative alternative for buying imported first quality meat products and a wide variety of cuts, which offers home delivery. Also, in just 15 days it managed to position itself in the consumer's mind as one of the best options for buying meat at home and in a month the investment was fully recovered.
Super Carnes Marketing Manager
Client: ALMA Group
Brand: Super Carnes
- Field Research
- Branding Assessment
- Advertising Graphic Line
- Social Media Manual
- Look and Web Development
- Digital Strategy