The Challenge
Torre Premier is the first Real Estate project of premium aparments for the construction developer, Inurba. Therefore, they needed to position their brand in the Real Estate category for premium projects, impact and sell the project. In order to gain credibility.
The Pepper Solution
Through the implementation of Branding techniques, the Pepper creative team made an evaluation of the brand to build a stronger brand identity, giving Torre Premier a more elegant and successful image.
After that, we created a communication campaign under the concept “First class living”, which captures the lifestyle that Torre Premier targets are looking for, and at the same time it communicates the benefits of Torre Premier as a new home.
We brought this campaign to traditional communication channels in San Salvador, and also as a digital strategy in social media.
Client Phrase
“Thanks to the amazing work Pepper Design and Branding did, we manage to reach our sales goal in our new apartment building, besides positioning the brand in the market“
Ing. Mariano Quiros, General Mannager
Client: Inurba
Brand: Torre Premier
Services:
Coex Café is the best known brand of the COEX group, which is dedicated to the preparation and export of roasted and ground coffee 100% Salvadoran. This coffee is consumed at a massive level, and is known to be a traditional coffee.
KONCEPTO is a store that sells accessories and premium furniture to decorate home spaces. It provides the latest trends in its variety of furniture and decorative items chosen with the best of tastes.
Restaurante Willy is a company in charge of food and entertainment with the desire to take advantage of new opportunities; bet on a new image accompanied by new services.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
