Our Branding experts team revolutionized Santa Lucia’s image warehouses, with the aim of positioning it as a "Ready to wear" store in the fashion market. With a network of 24 stores nationwide, it has managed to enter the market through well-known brands at affordable prices. However, it had been placed in the mind of the consumer as a second-hand goods store, so the brand had to reinvent itself and offer a series of competitive advantages.
The Pepper Challenge
The mission was to differentiate Nutriz from the competition through a branding process. Having such a competitive market; with the same price range, we chose to stand out in the quality and image of the products so that they could be positioned in the dressings and essences area.
The Pepper Solution
The Pepper team carried out an assessment to identify the personality and the target audiences of the brand. In addition, a graphic line was created with a unique typography that could be positioned and then relaunched. For this purpose, a line of packaging and labels was designed for its products, with a graphic unity to represent that they belong to the same product family.
Likewise, a digital campaign concept was established to position and have presence in social networks, in which the stars of the kitchen are Nutriz´s products and their new packaging. We wanted to transmit that there is new Branding and Packaging but the quality and flavor of the products are still there.
"Thanks to Pepper Design & Branding and their brand consultancy we have achieved a modern and fresh image without sacrificing our essence. The change has been well received by our customers and has allowed us to differentiate ourselves from the competition, this motivates us to enter new markets".
General Manager of Grupo Nutriz
Client: Grupo Nutriz
- Brand Analysis
- Institutional Graphic Line
- Advertising Graphic Line
- Packaging Design
- Digital Campaign