The Pepper Challenge:
Troika wanted to create a Special Edition packaging, an attractive collectible bottle for its target group. The objective was to create a Limited-Edition packaging design for Spring Break vacation which had to mix the summer environment with night life and party. During the process, the Covid-19 Pandemic stroke and changed what was planned, making us refocus our messages and adapt them to the new situation.
The Pepper Solution:
For the day version, our Pepper Team used a design portraying a tropical environment, very characteristic of our country. It used elements as palm trees and tropical leaves combining it with a yellow, green and light blue color palette. And for the night version we used a purple and blue color palette, with graphics portraying a DJ. These designs were printed in a heat shrink sleeve completely covering the bottle. This way we were able to merge party with music, as well as the fun of mixing Troika with other ingredients to create unique drinks. The pandemic caused the planned release to be delayed from Spring break to the first week of August 2020.
In ours client's words
“Thanks to Pepper Brand Marketing Specialists, we have a commemorative Limited-Edition bottle with an attractive design that is taking our brand to new preference levels and good acceptance.”
Edgar Vega
Troika Marketing Manager
Client: Disal
Brand: Vodka Troika
Services:
El Barrilito is a restaurant that opened in 1986 in the Eastern zone of El Salvador. From the beginning, it has been known to offer clients a happy environment perfect for having a good time with friends and family as well as a wide and unique gastronomic offer, with different dishes that have the characteristic flavors of the area.
With the new music released every day and the programming according to the trends, Grupo Radio Stereo sought to return the music of the "years ago".
Tulawyá is the first legal App in El Salvador commercialized in the App Store and Play Store, with the ability to carry out legal procedures in an easy and fast way. It is a simple way to allow legal processes to be carried out through smart devices. It was created with the purpose of bringing and facilitating these processes to the people who need it.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
