Upzila is a coffee shop located in Costa del Este, Panama City. It was created with the idea of innovating and being different from the rest, through a branding that impacts its target. Its objective is to address executives and staff of large companies working in the financial center located in Costa del Este. It was conceptualized to be the first of several coffee shops located in different Panamanian business centers. With the purpose of giving people who work there or visit the building, the option of enjoying quality coffee, without the need to leave the building.
The mission was to create a brand that would reinforce the exclusivity and privacy we had in mind when building the hotel in order to launch it and attract tourists despite being in a less visible location.
The Pepper Solution
The Pepper team created a customized branding strategy in which a premium personality was assigned, followed by a unique concept.. In addition, a logo was designed to represent the essence of the place, the vegetation, the waves and the caves, all in one. Using fresh and soothing colors, a stylish typography was used to show at first glance the exclusivity of the place. As a result, a brand has been built that is currently very well positioned in the minds of foreign visitors to El Salvador who come just to visit the resort, even booking for a full week.
In our client's words:
“Thanks to the brand concept created by Pepper Design & Branding, we have had very
exclusive international and national clients, who knew about us due to the positioning and presence of the brand in social networks."
- Rosa Mejia
General Manager of Paraíso Escondido
Client: Paraíso Escondido
Brand: Paraíso Escondido
● Branding Assessment
● Brand book
● Advertising guideline
● Institutional guideline
● Social Networking Manual
● Digital Strategy