Branding for a hotel & resort
Pepper design

Branding for a hotel & resort

Paraíso Escondido is an exclusive private beach villa & resort, perched on a mountain in the beautiful coastline of El Salvador. It is located specifically at km 77 of the coastal highway, between the 4th and 5th tunnel, in the municipality of Teotepeque, department of La Libertad. It is the perfect setting for a luxurious vacation to enjoy, relax and get away from everyday life. Conceptualized and directed to high budget persons, either foreigners or Salvadorans living abroad.

Pepper Challenge
The mission was to create a brand that would reinforce the exclusivity and privacy we had in mind when building the hotel in order to launch it and attract tourists despite being in a less visible location.


The Pepper Solution
The Pepper team created a customized branding strategy in which a premium personality was assigned, followed by a unique concept.. In addition, a logo was designed to represent the essence of the place, the vegetation, the waves and the caves, all in one. Using fresh and soothing colors, a stylish typography was used to show at first glance the exclusivity of the place. As a result, a brand has been built that is currently very well positioned in the minds of foreign visitors to El Salvador who come just to visit the resort, even booking for a full week.


In our client's words:
“Thanks to the brand concept created by Pepper Design & Branding, we have had very
exclusive international and national clients, who knew about us due to the positioning and presence of the brand in social networks."

- Rosa Mejia
General Manager of Paraíso Escondido


Client: Paraíso Escondido


Brand: Paraíso Escondido


● Branding Assessment
● Brand book
● Logo
● Advertising guideline
● Institutional guideline
● Naming
● Social Networking Manual
● Digital Strategy

Others projects

Branding for a coffee shop

Whatsapp image 2020 08 11 at 9.24.13 am %282%29

Upzila is a coffee shop located in Costa del Este, Panama City. It was created with the idea of innovating and being different from the rest, through a branding that impacts its target. Its objective is to address executives and staff of large companies working in the financial center located in Costa del Este. It was conceptualized to be the first of several coffee shops located in different Panamanian business centers. With the purpose of giving people who work there or visit the building, the option of enjoying quality coffee, without the need to leave the building.

Digital branding for times of crisis

Whatsapp image 2020 04 28 at 4.29.51 pm

Super Carnes is a new company which delivers meat and complementary products. It is a brand mainly characterized by its quality, hygiene and freshness, it is aimed at a massive market, since they have a great diversity of cuts, from the most popular to the special ones. Super Carnes has a variety meats, including: beef, chicken, pork. In addition they also offer accessories such as charcoal, condiments and drinks to accompany your meat.

Let's talk!