Branding for a coffee production company
Pepper design

Branding for a coffee production company

Caso portada
Café Majada is one of the biggest and most traditional coffee companies in El Salvador, they are one of the major producers, exporting and local sellers of this grain. Their best known line of coffee is Café Majada Oro, however, they have other varieties such as special editions, export, and also a premium brand.

The Pepper challenge 
The mission was to create a brand architecture for Café Majada in order to position the premium coffee, gold and silver. Also due to the market's competitiveness, it was necessary to launch a standard line of coffee that could cover a more massive target but always maintaining the quality of the brand.

The Pepper Solution
Team Pepper made a detailed analysis of the brand to give it an orderly structure and focused on each target. The name "Silver" came about as a result of this brand architecture and also to emphasize the other lines of Café Majada. In addition, phrases such as "Majada quality now wears silver" and "the perfect balance between price and quality" were created, because it is a good coffee with the Majada quality at a more accessible price.

The Café Majada logo was also refreshed and a more modern packaging was designed, always playing with the concept of silver and using gray, silver and red colors.

In our client's words 
"Thanks to Pepper Design & Branding we now have a more orderly brand architecture and a line with Majada quality that is already gaining ground, as many people recognize it and prefer it over its competitors".

Ing. Paulino Herrera
General Manager Café Majada

Others projects

Branding for a consulting and insurance brokerage firm.


Grupo UNICEN is a group of 6 companies, one in each Central American country (Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama). They are in charge of advising companies to choose the best insurance for each case.

The evolution of Cold Tea through Branding

Alpina 8 02

Alpina Water has more than 23 years of experience in the Salvadoran market, it’s a national recognized company in the field of manufacturing high quality bottled products. Standing out as one of the big companies of bottled water and healthy products for the entire family, launched this year their new product, cold tea without sugar. Designed to revolutionize the classic cold tea and give the market a new option for a healthy drink. Fresh and easy to share.

Branding for an innovative business

Portada lentexpress blog

The first optic in the country with an innovative concept to deliver lenses in 24 hours, entrusted the idea to Pepper for its branding.

Let's talk!