The Pepper challenge
The mission was to create a brand architecture for Café Majada in order to position the premium coffee, gold and silver. Also due to the market's competitiveness, it was necessary to launch a standard line of coffee that could cover a more massive target but always maintaining the quality of the brand.
The Pepper Solution
Team Pepper made a detailed analysis of the brand to give it an orderly structure and focused on each target. The name "Silver" came about as a result of this brand architecture and also to emphasize the other lines of Café Majada. In addition, phrases such as "Majada quality now wears silver" and "the perfect balance between price and quality" were created, because it is a good coffee with the Majada quality at a more accessible price.
The Café Majada logo was also refreshed and a more modern packaging was designed, always playing with the concept of silver and using gray, silver and red colors.
In our client's words
"Thanks to Pepper Design & Branding we now have a more orderly brand architecture and a line with Majada quality that is already gaining ground, as many people recognize it and prefer it over its competitors".
Ing. Paulino Herrera
General Manager Café Majada
La Vaquita de Oriente is a company in the department of San Miguel, in eastern El Salvador, dedicated to producing dairy and nostalgic foods. Reason why, not only is it well known in its place of origin, but it is also well known among salvadorans living abroad. They have managed to make themselves known and position themselves outside the country as representatives of best quality salvadoran dairy products.
La Butcheria is the first butchery shop in El Salvador where you can find all types of Premium Beef cuts and CAB (Certified Angus Beef) perfect for every occasion, from daily meals to weekend barbecues with friends. We designed a modern logo using a solid and visible typography and an icon representing a beef´s head, which tells us about the meat´s origin. It communicates quality, experience and has an International look, since the shop sells imported cuts.
El Barrilito is a restaurant that opened in 1986 in the Eastern zone of El Salvador. From the beginning, it has been known to offer clients a happy environment perfect for having a good time with friends and family as well as a wide and unique gastronomic offer, with different dishes that have the characteristic flavors of the area.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
