Grupo UNICEN is a group of 6 companies, one in each Central American country (Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama). They are in charge of advising companies to choose the best insurance for each case.
The Pepper challenge
The mission was to create a brand architecture for Café Majada in order to position the premium coffee, gold and silver. Also due to the market's competitiveness, it was necessary to launch a standard line of coffee that could cover a more massive target but always maintaining the quality of the brand.
The Pepper Solution
Team Pepper made a detailed analysis of the brand to give it an orderly structure and focused on each target. The name "Silver" came about as a result of this brand architecture and also to emphasize the other lines of Café Majada. In addition, phrases such as "Majada quality now wears silver" and "the perfect balance between price and quality" were created, because it is a good coffee with the Majada quality at a more accessible price.
The Café Majada logo was also refreshed and a more modern packaging was designed, always playing with the concept of silver and using gray, silver and red colors.
In our client's words
"Thanks to Pepper Design & Branding we now have a more orderly brand architecture and a line with Majada quality that is already gaining ground, as many people recognize it and prefer it over its competitors".
Ing. Paulino Herrera
General Manager Café Majada