The Pepper Challenge
In spite of the time that the store had, very few people found out about the magic that this toy boutique had. To increase their customers, Fairies and Dragons decided to improve their branding with Pepper advice. At the beginning the design of his logo was quite saturated: cartoons, several colors, basic typography, descriptive words, all that in a one small space.
The Pepper Solution
The redesign purpose was to simplify its image. To achive this, the name of the store was conceptualized and the distinctive elements, of Fairies and the Dragons, were adapted(the wings and the tails).
These two elements make reference to fantasy, dreams and adventures that children live with their imagination. The imagination of girls associated with fairies and boys with dragons. Both, have in common their participation in the fantasy world.
These distinctive elements were applied directly to a new name typeface, thus creating an illustrative logo, with a playful and cleaner character.
The slogan was also created, "The magic is in the game". Itcovers the whole concept of the toy boutique and emphazise in the product, which are the toys and who will make use of them to continue creating magical worlds.
Get in touch with us at:
- 2132-8888,
- [email protected],
- pepper-design.net/es#lets-talk
La antigua imagen de CREDICAMPO tenía una imagen con elementos simples y literales. . A demás CREDICAMPO había evolucionado como marca junto al rubro financiero en El Salvador, por lo tanto necesitaba de la creación de un nuevo branding que reflejara su crecimiento, pero que conservara su esencia.
Mi Carretilla is an online shopping site with reach throughout Central America. It was born with the idea of selling all kinds of items online at regional level.
Panificadora La Única is a bakery with a long tradition in El Salvador, which needed to be renovated to project a more current image. In this project, Pepper became a Partner of Panificadora La Única to refresh the brand, modernizing and updating it, without losing the traditional values and essence that characterize it.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
