Café Majada is one of the biggest and most traditional coffee companies in El Salvador, they are one of the major producers, exporting and local sellers of this grain. Their best known line of coffee is Café Majada Oro, however, they have other varieties such as special editions, export, and also a premium brand.
Torre Premier is the first Real Estate project of premium aparments for the construction developer, Inurba. Therefore, they needed to position their brand in the Real Estate category for premium projects, impact and sell the project. In order to gain credibility.
The Pepper Solution
Through the implementation of Branding techniques, the Pepper creative team made an evaluation of the brand to build a stronger brand identity, giving Torre Premier a more elegant and successful image.
After that, we created a communication campaign under the concept “First class living”, which captures the lifestyle that Torre Premier targets are looking for, and at the same time it communicates the benefits of Torre Premier as a new home.
We brought this campaign to traditional communication channels in San Salvador, and also as a digital strategy in social media.
“Thanks to the amazing work Pepper Design and Branding did, we manage to reach our sales goal in our new apartment building, besides positioning the brand in the market“
Ing. Mariano Quiros, General Mannager
Brand: Torre Premier
- Branding Assessment
- Web Design
- Advertising Campaign
- Arts Design
- Digital Strategy
- Marketing Strategy