The Challenge
Torre Premier is the first Real Estate project of premium aparments for the construction developer, Inurba. Therefore, they needed to position their brand in the Real Estate category for premium projects, impact and sell the project. In order to gain credibility.
The Pepper Solution
Through the implementation of Branding techniques, the Pepper creative team made an evaluation of the brand to build a stronger brand identity, giving Torre Premier a more elegant and successful image.
After that, we created a communication campaign under the concept “First class living”, which captures the lifestyle that Torre Premier targets are looking for, and at the same time it communicates the benefits of Torre Premier as a new home.
We brought this campaign to traditional communication channels in San Salvador, and also as a digital strategy in social media.
Client Phrase
“Thanks to the amazing work Pepper Design and Branding did, we manage to reach our sales goal in our new apartment building, besides positioning the brand in the market“
Ing. Mariano Quiros, General Mannager
Client: Inurba
Brand: Torre Premier
Services:
At first there were only juices and sodas on the market, but soon after that iced teas began to enter the salvadoran market, the "war of teas" began. That is why Agua Alpina as a leader in bottled water decided to launch a healthier option, aimed at people who want to take care of their health and prefer to consume healthier drinks. This is how Alpina Iced Tea was born, the first tea with zero sugar and zero calories.
La Butcheria is the first butchery shop in El Salvador where you can find all types of Premium Beef cuts and CAB (Certified Angus Beef) perfect for every occasion, from daily meals to weekend barbecues with friends. We designed a modern logo using a solid and visible typography and an icon representing a beef´s head, which tells us about the meat´s origin. It communicates quality, experience and has an International look, since the shop sells imported cuts.
La antigua imagen de CREDICAMPO tenía una imagen con elementos simples y literales. . A demás CREDICAMPO había evolucionado como marca junto al rubro financiero en El Salvador, por lo tanto necesitaba de la creación de un nuevo branding que reflejara su crecimiento, pero que conservara su esencia.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
