Our Branding experts team revolutionized Santa Lucia’s image warehouses, with the aim of positioning it as a "Ready to wear" store in the fashion market. With a network of 24 stores nationwide, it has managed to enter the market through well-known brands at affordable prices. However, it had been placed in the mind of the consumer as a second-hand goods store, so the brand had to reinvent itself and offer a series of competitive advantages.
The Pepper Challenge
The mission was to adjust the packaging design and create a graphic line attractive, and add campaign great enough to launch the brand into the beverage market as a new and unique product.
The Pepper Solution
Based on an analysis and research, Team Pepper created an innovative concept that would differentiate it from the rest of its competitors. The campaign phrase was "Enjoy without worrying", making a wordplay in spanish with "fruits" since its flavors are lemon and peach, and with "worrying" about the product itself. Achieving a position in the market and being recommended for diets by nutritionists, because it has no sugar or calories.
An add campaign was created with the colors of Agua Alpina that are blue white and light blue, but with more vibrant and modern tones, combined with green and yellow to give a sensation of freshness. The label was adjusted to launch it into the market.We decided to use caps of the same color of the fruits to have a better presence and later it was launched to the market.
"Thanks to Pepper Design & Branding, we have grown in the market and now iced tea is one of our star products.
Marketing Manager of Agua Alpina
Client: Alpine Water
Brand: Té Frío Alpina Sabores
- Brand Personality Analysis
- Add Campaign
- Graphic Line
- Digital Strategy