Branding for a real estate project
Torre Premier is a premium apartments project, born in 2018. Located in Colonia San Benito, it offers a modern and cosmopolitan lifestyle, and also an ideal location for it’s residents.
The Pepper Challenge
The mission was to adjust the packaging design and create a graphic line attractive, and add campaign great enough to launch the brand into the beverage market as a new and unique product.
The Pepper Solution
Based on an analysis and research, Team Pepper created an innovative concept that would differentiate it from the rest of its competitors. The campaign phrase was "Enjoy without worrying", making a wordplay in spanish with "fruits" since its flavors are lemon and peach, and with "worrying" about the product itself. Achieving a position in the market and being recommended for diets by nutritionists, because it has no sugar or calories.
An add campaign was created with the colors of Agua Alpina that are blue white and light blue, but with more vibrant and modern tones, combined with green and yellow to give a sensation of freshness. The label was adjusted to launch it into the market.We decided to use caps of the same color of the fruits to have a better presence and later it was launched to the market.
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Client Phrase
"Thanks to Pepper Design & Branding, we have grown in the market and now iced tea is one of our star products.
Griselda Torres
Marketing Manager of Agua Alpina
Client: Alpine Water
Brand: Té Frío Alpina Sabores
Services:
Torre Premier is a premium apartments project, born in 2018. Located in Colonia San Benito, it offers a modern and cosmopolitan lifestyle, and also an ideal location for it’s residents.
COOP 1 Is a savings and loans Financial association that operates in the country side of El Salvador and has their headquarters in the department of Santa Ana. It´s main characteristic is to be the most proffitable Financial Associaton in the country.
The interesting thing when it comes a Rebranding is that it can be done without a lot of investment. We can achive this, only by implementing specific changes that make possible to differentiation of a brand from its competitors and, at the same time, capturing the eyes of potential customers.