The Pepper Challenge
The mission was to redefine a branding strategy, create a brand personality that was appropriate enough to engage its target groups.To give the brand the right image, perception and positioning as a supermarket that fits the pocket of its consumers.
The Pepper Solution
The Pepper team carried out an assessment to identify the personality and the publics to which the brand addresses. In order to eliminate the perception of high prices, the slogan was established as "Your tailor-made supermarket". In addition, a graphic line was created with colors that evoke low prices, offers and makes it more friendly to the general public.
The result was a good acceptance of the new concept, without giving the impression that the company had changed administration or that it was a new brand, which has made it grow and be placed within the most recognized supermarkets in the área.
Client's phrase:
"Thanks to Pepper Design & Branding, we have redefined our brand personality and created a branding that fits just right with us, reaching the expected level of positioning to continue expanding with more stores in the near future".
Miguel Rogel
General Manager of Super Alameda
Librerías Josué was born in 1977 It’s a book store company focused in the religious literatura sale, the principal purpose is to be a pleca where people can find resourses for learn and grow in their christians values.
Mr. Beef is a wholesale supplier of meat products imported quality, whose main characteristics are: trust, experience, service, compliance and warranty. The brand saw the need to refresh its image to be able to focus on new markets and transmit the solidity and expertise that their trajectory gives them. They started with a logo refresh.
As a Marketing strategy for this campaign, this concept was created in which it is emphasized that, although summer is fun and we share entertaining moments, we cannot ignore hydration, especially when we go on vacation in hot environments and we are going to be doing more physical activities.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
