Paraíso Escondido is an exclusive private beach villa & resort, perched on a mountain in the beautiful coastline of El Salvador. It is located specifically at km 77 of the coastal highway, between the 4th and 5th tunnel, in the municipality of Teotepeque, department of La Libertad. It is the perfect setting for a luxurious vacation to enjoy, relax and get away from everyday life. Conceptualized and directed to high budget persons, either foreigners or Salvadorans living abroad.
The Pepper Challenge
The mission was to redefine a branding strategy, create a brand personality that was appropriate enough to engage its target groups.To give the brand the right image, perception and positioning as a supermarket that fits the pocket of its consumers.
The Pepper Solution
The Pepper team carried out an assessment to identify the personality and the publics to which the brand addresses. In order to eliminate the perception of high prices, the slogan was established as "Your tailor-made supermarket". In addition, a graphic line was created with colors that evoke low prices, offers and makes it more friendly to the general public.
The result was a good acceptance of the new concept, without giving the impression that the company had changed administration or that it was a new brand, which has made it grow and be placed within the most recognized supermarkets in the área.
"Thanks to Pepper Design & Branding, we have redefined our brand personality and created a branding that fits just right with us, reaching the expected level of positioning to continue expanding with more stores in the near future".
General Manager of Super Alameda