50% of increases in our sales and people already recognize La Estrella
Pepper design

50% of increases in our sales and people already recognize La Estrella throughout the Litoral

Portada la estrella blog
The interesting thing when it comes a Rebranding is that it can be done without a lot of investment. We can achive this, only by implementing specific changes that make possible to differentiation of a brand from its competitors and, at the same time, capturing the eyes of potential customers.

The Pepper Challenge

Under the vision of being a company for  the construction market, Ferretería La Estrella was born on June 1, 2001 in Zacatecoluca with three branches distributed in the eastern site of the country: Zacatecoluca, San Vicente and Jiquilisco. With the purpose of refreshing its logo and a having greater presence in the construction sector, Estrella turn up to Pepper, our agency to renew its image.

Through an analysis of the brand, our creative team found the opportunity to redefine the identity of Ferretería la Estrella by creating a modern and impressive graphic line that adheres the demands of its customers.


The Pepper Solution

The logo idea was originated from a freehand drawing highlighting the star icon and a readable font. The characteristic elements: colors and the star, giving it a modern touch that transmits strength and visual power and this elements were also emphasized in the design. The typography was handled in a modern trend and with sufficient thickness to show robustness and strength, characteristics of the construction category. The color palette used, was strategically made to draw attention: blue, yellow and white. This in order to differentiate from the competition. An imagotype of a half star was used to make sense of the business name.

Ferretería La Estrella is currently recognized in the eastern area as a trustworthy company for every merchants who work in the construction area, fixing houses or offices.


The Client Phrase 

We like the new image because it has more life. From having a somewhat informal image we became a strong company thanks to the unification that Pepper Design & Branding made with our logo. We have seen more expectation and positioning in the construction market. Our clients recognize the logo in all the littoral providing security and our workers feel belonging to the company. Now we have almost 50% increase in our sales and people already recognize La Estrella throughout the Litoral.

Fátima de Cortez, Ferretería La Estrella Manager Administration 

Customer: Ferretería La Estrella
Brand: La Estrella
Rebranding Project:

⦁    Brand Analysis
⦁    Logo Refreshment
⦁    Institutional Graphic Line
⦁    Application for use in signs

Others projects

Branding for a home decoration store

Artboard 4 copy

KONCEPTO is a store that sells accessories and premium furniture to decorate home spaces. It provides the latest trends in its variety of furniture and decorative items chosen with the best of tastes.

Branding for a coffee shop

Whatsapp image 2020 08 11 at 9.24.13 am %282%29

Upzila is a coffee shop located in Costa del Este, Panama City. It was created with the idea of innovating and being different from the rest, through a branding that impacts its target. Its objective is to address executives and staff of large companies working in the financial center located in Costa del Este. It was conceptualized to be the first of several coffee shops located in different Panamanian business centers. With the purpose of giving people who work there or visit the building, the option of enjoying quality coffee, without the need to leave the building.

The evolution of Cold Tea through Branding

Alpina 8 02

Alpina Water has more than 23 years of experience in the Salvadoran market, it’s a national recognized company in the field of manufacturing high quality bottled products. Standing out as one of the big companies of bottled water and healthy products for the entire family, launched this year their new product, cold tea without sugar. Designed to revolutionize the classic cold tea and give the market a new option for a healthy drink. Fresh and easy to share.

Let's talk!